Etihad Cargo cements its strategic footprint in China with a Mandarin-language website


To mark the occasion of the Chinese New Year, Etihad Cargo, the cargo and logistics arm of the Etihad Aviation Group, has launched a Mandarin edition of its website,

With China contributing to more than 20 percent of Etihad Cargo’s operations, the country represents one of the UAE’s national carrier’s biggest markets. Today’s launch marks a key milestone as Etihad Cargo looks to further strengthen its position within the Chinese market.

Starting 8 February, all visitors to from China will automatically be routed to the Mandarin version of the site, where they will be able to access information about product offerings, as well as station capabilities, feedback options, and claims’ details in the local language. “Launching the Mandarin version of aims to facilitate access to information for Etihad Cargo’s customers and partners in the Chinese market,” said Jacqueline Han Lin Ni Area Manager North Asia Pacific at Etihad Cargo.

“The new Mandarin website is another step to cementing Etihad Cargo’s strategic footprint with the Chinese market,” added Ni. “The carrier is also working on a Mandarin version of the new booking portal, demonstrating Etihad Cargo’s commitment to its partners in China, as well as its intention to help improve and expand its digital portfolio and streamline its services for customers.

“With the addition of a Mandarin-language version of the portal, Etihad Cargo is confident of strengthening and solidifying its position in the Chinese logistics industry”.

Etihad cargo started its digitization journey in 2018 and had since made significant progress in various developing its systems and processes. The national carrier published its revamped website in 2021 along with a new booking portal, resulting in huge traction among the carrier’s customer base and registering more than 36 percent growth in online bookings within the first three months of launch.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.