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For the fourth consecutive year: LATAM Group leads air shipments of flowers to the United States for Valentine’s Day

Devender Grover by Devender Grover
February 12, 2026
in Airlines
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For the fourth consecutive year: LATAM Group leads air shipments of flowers to the United States for Valentine’s Day
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In just over three weeks, LATAM Group’s cargo affiliates transported more than 24,000 tons of flowers from Colombia and Ecuador, reinforcing their position as the leading air carrier offlowers to the United States.

LATAM Group, through its cargo affiliates, successfully concluded another Valentine’s Day season, reaffirming its leadership for the fourth consecutive year in the air transport of flowers from Colombia and Ecuador, with more than 24,000 tons shipped to the United
States and Europe.
To meet the season’s high demand, the group deployed an intensive three-week operation with approximately 430 flights from Bogotá, Medellín, and Quito, ensuring on-time performance, proper product handling, and direct connectivity to the United States, the primary destination for the flowers transported.
“Valentine’s Day is one of the most demanding seasons for the flower industry in the region, and leading this market for the fourth consecutive year directly reflects the trust our customers place in LATAM Cargo. Our role as a partner to the industry goes beyond specific peak seasons: we support our customers year-round, ensuring capacity, operational flexibility, and reliable service when they
need it most,” said Claudio Torres Faini, Commercial Director South America at LATAM Cargo Group.
Of the total volume transported, approximately 12,000 tons originated in Ecuador, while more than 12,300 tons were shipped from Colombia. These results were made possible by the robust capacity of LATAM Group’s freighter fleet and its operational flexibility to respond to the season’s heightened demand.
The group’s leadership this season is underpinned by a strong, consistent operation with solid on-time performance in both flight departures and final delivery, supported by close and ongoing collaboration with customers, suppliers, and airport teams, focused on developing alternatives that ensure best-in-class service and proper product care. This approach has enabled LATAM to continue
expanding within the region’s floriculture sector. In this context, during 2025 the company transported more than 245,000 tons of flowers from both countries, reaffirming the relevance and scale of its operation.
LATAM group’s cargo affiliates operate the largest freighter fleet in the region, in addition to having access to the belly capacity of the group’s passenger aircraft. This combination, together with extensive expertise in handling perishables, allows the company to adapt flexibly to market needs and ensure the proper care of flowers at every stage of their journey.

Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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