- Partnership with a leading managed marketplace will boost the airline’s digital footprint and sales from freight forwarders in all corners of the world
- cargo.one comprises a substantial component of Turkish Cargo’s Omni-channel sales strategy in order to support the air cargo brand becoming one of the Top 3 air cargo carriers worldwide
- Within weeks, freight forwarders gain increased digital access to the largest air cargo carrier network worldwide
cargo.one has announced a global partnership that brings Turkish Cargo, the Turkish national carrier’s cargo division, on board the leading marketplace for digital air cargo bookings. Flying to more countries than any other cargo airline, the combination of Turkish Cargo’s capacities and cargo.one’s seamless digital booking experience now offers freight forwarders worldwide a valuable new proposition. With 40 bookable airlines on board, cargo.one has now secured close to 50% of global air cargo capacity for instant booking on its platform.
Turkish Cargo is a major international operator, achieving exceptional growth across market segments, flight networks and transported tonnage in recent years. In 2010, the carrier was ranked 33rd in the world and has risen steadily to 14th in 2017, and now 5th globally in 2022. Investments in state-of-the-art SMARTIST, its Istanbul mega cargo hub, sustainability programmes and a comprehensive digitalization strategy have helped Turkish Cargo increase business volumes to 9.1 million tonne-kilometres during 2021.
Within weeks, cargo.one customers worldwide can book capacities across Turkish Cargo’s extensive network of more than 340 destinations, 100 of direct cargo – including important centres of commerce in North America, South America, Europe, and Asia. Already flying its fleet of 20 freighters to more international direct cargo destinations than any other airline, Turkish Cargo plans to increase this from 100 to 120 by 2025. Freight forwarders can now benefit from the best marketplace booking experience for Turkish Cargo capacities.
Adnan Karaismailoğlu, Senior Vice President of Cargo Business Development and Organization at Turkish Cargo comments, “Turkish Cargo’s partnership with cargo.one will be expanding our digital footprint and improve sales capabilities. We, as Turkish Cargo, are firmly on a trajectory towards our target to become one of the top three air cargo brands in the world in line with the strategic vision. We believe that cargo.one will support us to drive this growth and further raise the bar for our customers, with enhanced innovation standards for delivering the best new digital alternatives to empower success”.
Turkish Cargo is achieving its impressive growth by prioritizing customer value and leveraging digital transformation to enhance its reliability and customer service. The partnership with cargo.one reflects an ongoing development of its sales capabilities in line with recent investments in its product range, including the introduction of TK URGENT. As a digital leader, cargo.one will support the airline’s teams to further enhance the offer quality and customer experience for online bookings.
“We are delighted that with Turkish Cargo, yet another major cargo airline trusts in cargo.one as a core component of its digital strategy”, says Moritz Claussen, Founder and Co-CEO of cargo.one.“This is great news for every freight forwarder – no other platform offers more airlines for live booking than cargo.one, making it not just the most user-friendly, but also the most useful platform out there”, he adds.
cargo.one is expanding its available capacity at a rapid pace thanks to velocity on both sides of the marketplace. During 2022, it has launched many additional global airlines and airline groups, adding significantly to capacity across all three of the most important air cargo markets: Europe, North America and Asia.
Turkish Cargo is a strong example of an airline that is driving ambitiously towards the full potential of digital air cargo sales. cargo.one’s recent industry-wide Digital Sales Trajectory Report (conducted with BCG) found that participating airlines identified significant value creation from digital distribution – driven by a broader reach and incremental revenue, better revenue management, reduced cost of sale, and new digital-first products. cargo.one works with airlines such as Turkish Cargo to maximize such elements in order to deliver accelerated sales growth and sustainable competitive advantage.
Turkish Cargo – Arranging air cargo operations to more than 340 destinations, 100 of which are cargo destinations in 132 countries around the world; Turkish Cargo operates with its fleet of 383 aircraft, 20 of which are dedicated freighters, at its strategic hub in Istanbul that connects continents. Turkish Cargo, the fastest-growing air cargo brand in the world, aims to become one of the top 3 air cargo brands in 2025.