Hong Kong-based General Sales and Service Agent (GSSA) TAM Group is positioning itself for sustained growth by leveraging Southeast Asia’s rising importance in global supply chains. The company’s strategic expansion in the region over recent years has proved timely, as global manufacturers diversify production under the China Plus One strategy and adapt to changing tariff policies and tightening de minimis rules affecting e-commerce shipments.
Positioned for the China Plus One Era
Since the onset of the COVID-19 pandemic, supply chains have been steadily shifting away from sole reliance on China, with Southeast Asia becoming an increasingly vital production and logistics hub. Over the past five to seven years, TAM has built a strong operational presence in the region, enabling it to withstand trade policy volatility and regulatory changes affecting low-value shipments.
Industry observers note that such supply chain adjustments are gradual, with Asia expected to remain a primary manufacturing base for years to come. TAM’s network in Southeast Asia, combined with its Hong Kong headquarters and operations in mainland China, ensures proximity to major e-commerce and manufacturing centres.
E-Commerce Growth Amid Policy Shifts
The rapid growth of e-commerce in Southeast Asia — which accelerated during the pandemic — has been further boosted by tariff changes and evolving de minimis thresholds, particularly for goods moving from China to the US. With similar rules expected to expand to other markets, the region is seeing continued diversification of sourcing and fulfilment operations.
TAM’s diversified portfolio spans multiple trade lanes beyond China–US routes, including significant volumes moving from China to Europe. This approach has helped maintain stability in customer demand despite global economic uncertainty.
Strategic Global Expansion
With nearly 250 employees operating from 38 offices in 18 countries, TAM has recently expanded in Thailand, Vietnam, and South Korea to reinforce its regional coverage. Latin America has also become a key growth focus, driven by robust China–South America trade in seasonal perishables such as salmon and cherries, along with rising e-commerce flows in both directions.
New offices in Mexico City, Brazil, and Chile support these corridors and are backed by partnerships with Chinese and Latin American carriers. TAM’s presence in the US further strengthens its ability to manage cross-regional capacity and customer needs. The company continues to follow a measured expansion strategy, targeting markets with strong and sustainable demand.
Evolving GSSA Role
The role of the GSSA is evolving beyond traditional cargo sales, with carriers increasingly seeking partners that can provide market intelligence, business development, and tailored commercial strategies. TAM now manages around 30 airline contracts worldwide, some spanning decades, and customises its approach for each market it serves.
Recent developments include new agreements with China Cargo Airlines and Air Canada Cargo in the Philippines, as well as the launch of Saudia Cargo Global, a joint venture with Saudia Cargo. This initiative will focus on expanding freighter services, e-commerce logistics, and pharmaceutical transport capabilities across the region.
Technology and Digital Integration
Following its 2022 rebrand, TAM has implemented CRM systems, promoted the adoption of e-airway bills, and begun trials of AI-driven solutions to improve forecasting accuracy, pricing, market analysis, and network planning. Predictive analytics tools have already enhanced operational planning, with full AI integration expected over the next year.
Positive Outlook
Despite geopolitical and economic headwinds, TAM projects double-digit growth for 2025, supported by strong e-commerce demand, reinforced trade lanes, and its expanding global network. The company continues to prioritise agility, diversification, and a hands-on operational approach to ensure it remains competitive in a rapidly evolving logistics environment.
