Air France KLM Martinair Cargo (AFKLMP) has continued to see strong returns on its digital investments, with the Franco-Dutch airline group reporting a new monthly record for online booking penetration in November. According to the company, 85% of all bookings during the month were made via its in-house myCargo digital platform, which was first launched eight years ago.
The company attributes the “recent surge” in online bookings to growing customer confidence and satisfaction in its digital services. AFKLMP has made significant investments in its digital infrastructure, including the introduction of dynamic pricing, which offers real-time optimal pricing, and the ongoing rollout of the Salesforce customer relationship management (CRM) platform, which is being implemented across 65 offices worldwide.
GertJan Roelands, senior vice president of commercial at Air France KLM Martinair Cargo, expressed optimism for 2025, noting, “We have high hopes for 2025, when we will continue to take bold steps in our commercial transformation by offering unique, next-level service propositions to meet the increasing demands and needs of our customers.”
In May 2023, Roelands had reported that online booking penetration had reached 73%, highlighting the significant growth in the airline group’s digital adoption over the past year.
AFKLMP has long been a leader in air cargo digitalisation, being one of the first to introduce a quote and book option in 2017 and to place its capacity on a third-party booking portal in 2019. Over the years, the airline has worked closely with its partners to enhance the myCargo platform, adding features like track and trace, station capabilities data, claims management, and the ability to incorporate sustainable aviation fuel (SAF) into bookings. The platform also offers tailored services for specialized cargo, including pharma and express shipments.
In 2023, AFKLMP further upgraded the myCargo platform, introducing two key new functionalities: the ability for users to modify bookings and to manage their allocations directly on the platform. These enhancements reflect the airline’s ongoing commitment to improving customer experience and streamlining cargo operations in an increasingly digital world.
