Bart Pouwels, former Head of Cargo at Amsterdam Airport Schiphol, joins Validaide as CCO.


Validaide has announced the appointment of Bart Pouwels as Chief Commercial Officer.

Bart is a highly experienced, successful, and well-regarded business leader in the logistics industry who previously served as Head of Cargo at Amsterdam Airport Schiphol and Industry Manager Lifesciences at DHL Express.

During his tenure at Schiphol Airport Bart was instrumental to maintain the airport’s position as one of Europe’s leading cargo airports.

He also initiated several activities at and around Schiphol resulting in a strong pharma airport and a pharma community.

As Chief Commercial Officer, Bart will lead the company’s sales & marketing activities towards a growing customer base that includes all stakeholders in global pharmaceutical logistics.

Bart comments: “In the last few years I have seen how Validaide has become the leading digital application for Lane Risk Assessments, built upon a unique digital community of more than 1000 logistics companies that define and share critical pharmaceutical capabilities.

“This has already proven to be extremely valuable to make pharmaceutical logistics more flexible and efficient, while at the same time maintaining compliance with regulatory requirements.“Many people in the logistics industry talk about collaboration and transparency, but Validaide is one of the companies that is turning this vision into reality.“I am very excited to join the team at this moment and contribute to its further growth. For me it’s clear: the future is digital!”.

Eelco de Jong, Co-founder and CEO at Validaide adds: ”During the last year we have grown our company in all areas of our business. “We are well positioned for further global expansion and very excited to have Bart leading our commercial activities moving forward. “The combination of his experience, market knowledge and drive makes him an ideal fit for Validaide for the next stages of our growth”.

Mark Bijl, Co-founder and CTO at Validaide adds: ”It is really great to have Bart join Validaide! His industry knowledge and broad experience will be a great addition to our growing team of ‘Validators’. “Besides his commercial know-how. I also believe that the bridge-building work he has done in our industry with previous positions will be an added value for the Validaide community.”.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.