Cathay Cargo Terminal celebrated its 10-year anniversary of full operations at Hong Kong International Airport (HKIA) by launching its new marketing brand globally. As part of the new marketing brand, the earlier brands Cathay Pacific Services and Cathay Pacific Cargo Terminal, which represented the terminal operating company and the terminal facility, respectively, have been retired and rolled into one refreshed marketing brand – Cathay Cargo Terminal,
“It was great to be able to celebrate our special day with so many of our customers and special friends of the terminal,” says Tom Owen, Chair, Cathay Cargo Terminal and Director, Cargo, Cathay. “While it is important to look back and celebrate our success, we are incredibly focused on the future, and in particular we will be looking to build on and expand our success in our three key areas of digital leadership, sustainability leadership and further expanding our footprint into the Greater Bay Area of southern China as we continue to build on our important role in ensuring Hong Kong maintains its position as the world’s largest air cargo hub.”
Mark Watts, Chief Operating Officer, Cathay Cargo Terminal adds: “This single refreshed brand more clearly represents our focus on the cargo terminal business and our vision to become the world’s most customer-centric air cargo terminal. Our 10-year anniversary is the perfect time to roll out our new brand internationally as we look towards future growth with HKIA’s three-runway system being fully operational from next year.” The change aligns with the Cathay Group’s overarching brand redesign as well as the recent brand relaunch of Cathay Cargo, reflecting the term.
