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Cargo Newswire

CSafe Continues Investment in Asia with New Sr. Director of Sales based in Singapore

February 20, 2023
in Cool Chain
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Chervee Ho joins CSafe to lead its Asia Pacific commercial organization.

MONROE, Ohio, February 20, 2023 – CSafe, the largest provider of a complete range of active and passive temperature-controlled shipping solutions for the pharmaceutical industry, announced today that Chervee Ho has joined the company as Senior Director of Sales for the Asia Pacific region.

Ms. Ho brings a wealth of experience in business development, marketing and product management in the pharmaceutical, biotech and contract manufacturing sectors. She started her career 20 years ago with Roche and later at Lonza and Vela Diagnostics, holding various positions in product and account management. For the past nine years she has been with Vetter Pharma, most recently as the Head of Asia Pacific.

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In her new role at CSafe, Ms. Ho will be responsible for further developing CSafe’s active and passive cold chain packaging business in the Asia Pacific market and identifying opportunities to expand into new markets throughout the region. She will also lead the APAC commercial team with local representation in Singapore, South Korea, Japan and India.

“In filling this role, we wanted to ensure we found a perfect fit for the business and the APAC team,” noted Seth Hertel, CSafe chief commercial officer. “Chervee is an exceptional communicator, has critical experience working across the various cultures of the region and has deep knowledge of the life science industry, drug development and the pharmaceutical supply chain. I believe she will drive our APAC business and team to new heights in the months and years to come.”

Ms. Ho earned her Bachelor of Science degree in biotechnology, molecular biology and genetic engineering from the Universiti Putra Malaysia and holds a Global Management Certificate from INSEAD Business School. She speaks fluent Mandarin, Cantonese, Bahasa Melayu and English and will be based in Singapore.

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Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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