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Cargo Newswire

IAG Cargo launches loyalty programme for larger customers

July 11, 2020
in Airlines
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IAG Cargo has established a new loyalty programme for its larger freight forwarder customers.

The Forward.Platinum programme allows customers with a revenue spend of €1.3m per year to redeem loyalty points for flights with British Airways and Iberia, or at 250,000 hotels worldwide.

The company said the new scheme would complement its existing Forward.Reward scheme that was launched for small- and medium-sized customers in 2017.

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Matthew Gardiner, head of marketing and external communications at IAG Cargo, said: “Forward.Platinum will enable IAG Cargo to keep rewarding its customers as they grow, providing a seamless transition from the gold tier of the award-winning Forward.Rewards programme.

“Forward.Platinum is designed with a greater level of customer personalisation in mind. Our largest customers will now benefit from bespoke loyalty promotions tailored to their businesses.”

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Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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