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Cargo Newswire

Icelandair celebrates the addition of its new Boeing 737 MAX and inspires passengers to capture stunning aerial shots

May 18, 2018
in Airlines
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Icelandair welcomes its first new Boeing 737 MAX 8 with a unique celebratory flight ‘Iceland By Air’ that took a special route over some of Iceland’s most stunning landscapes and sights
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All Icelandair planes are named after Icelandic volcanoes or areas of Iceland’s spectacular natural beauty. The new Boeing 737 MAX 8, named Jokulsarlon, took a special flight to Akureyri where Icelandair was founded in 1937, from the air, passengers were able to see Eyjafjordur, the mountains of the Trollaskagi peninsula and Hvalfjordur by Reykjavík

Hosted by top Icelandic landscape photographer, Páll Jokull, guests on board the celebratory flight were provided with an in-air tutorial to learn how to take the best aerial photographs from the newly designed windows for better viewing. Pall’s photography tips helped passengers to get the perfect shot: using the aircraft’s new LED lighting system to light the photo and the better-designed cabin windows to help frame it. ‘Capturing a good photo from the Boeing 737 MAX is a combination of the light available and the composition of what you see out there, landscape/sky, and will be made easier with the new redesigned windows,’ advises Jokull.

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Passengers toasted the new plane with Icelandair’s special-edition 737 Transatlantic Icelandair Pale Ale, available on board and in the Icelandair Saga Lounge at Keflavik International airport for a limited time. The beer contains an ABV of 7.37% and is made with hops from the Pacific Northwest (where Boeing planes are made) and European malts as homage to the journey these planes will make.

Icelandair’s new Boeing 737 MAX 8 provides an improved customer flying experience with a redesigned cabin interior and customizable LED lighting. The enhanced cabin features a Boeing Sky Interior, fitted with modern-sculptured walls that cleverly lead your eye to the window. Additional thoughtful touches have been added, with larger overhead cabins to give passengers extra space to store their carry-on luggage more easily.

Icelandair’s newest plane also sets new standards in fuel-efficiency and performance with up to 20 percent more fuel-efficiency* and increasing its range by up to 3,515 nautical miles. The 737 MAX 8 incorporates the latest quiet engine technology to reduce the noise footprint of the airplane by up to 40 percent.

The carrier will add a total of 16 new Boeing 737 MAX 8 and Boeing 737 MAX 9 aircraft to its fleet over the next four years, enabling the airline to further bolster its growing network. The new plane will complement Icelandair’s existing fleet of 757 and 767, all perfectly suited for mid-range flights and the airline’s operation of transatlantic and European routes.

In early summer 2018 the airline will start five new North American routes in addition to commencing flights between Dublin and Reykjavík. Icelandair has also recently simplified its on board product to offer two travel classes: Saga Premium and Economy to best suit their customers’ travel needs. In addition to investing in its product in the air and strengthening its network, the customer online experience has been updated too with a newly launched website that’s available in 16 new languages and easier than ever to navigate.

All passengers on board the Boeing 737 MAX 8 over the next month can take part in capturing the perfect photo from the air using #IcelandByAir to enter with the winning photos to be featured in Icelandair’s in-flight magazine and showcased on Icelandair’s website. To check out photographer Pall’s tips to, to find out more about the competition or book with Icelandair please visit:www.icelandair.com.

In other news, Icelandair is introducing five new classes of service:

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Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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