- By adding capacity, the company transported 16% more fresh flowers compared to last year’s season.
- Flowers were shipped from Bogota, Medellin, and Quito to the main consumption markets, notably North America and Europe.
LATAM Cargo carried more than 15,500 tons of fresh flowers from Colombia and Ecuador during the 2022 Valentine’s Day season, equivalent to a 16% increase compared to the previous season (13,200 tons). This positive result was made possible by doubling the regular offer in order to face the high demand created between January 17 and February 6 on the occasion of the Valentine’s Day celebration, one of the peak flower export period together with Mother’s Day.
“We owe this positive result to our ongoing collaborative work with our vendors and customers, reflecting their trust in our services during a critical period for their business. We spent weeks of intense planning to come up with solutions of excellence for their businesses in terms of capacity, operation, and service,” commented Desirée Aramburú,
International Sales Manager of LATAM Cargo for Colombia and Ecuador.
More than 260 LATAM Cargo flights took off from Bogota, Medellin, and Quito, transporting fresh flowers to the main consumption destinations. In Colombia, the offer doubled from 28 to 56 frequencies during the peak season, totaling 9,200 tons of flowers, mostly roses, carnations, and chrysanthemums, destined for Miami, from where they were distributed across North America.
In Ecuador, the company almost tripled its offer, moving from the usual 11 frequencies to 33 during the Valentine’s Day season. This increase allowed carrying more than 6,340 tons of flowers, notably roses and mini roses, to Miami (USA) and Amsterdam (Netherlands).
“During this year, the company will receive three cargo aircraft as part of the growth plan announced in 2021. Although their assigned markets have not been defined yet, the company and our customers are able to foresee even more auspicious future seasons”, concluded Desirée Aramburú.
