- Skyways Group appoints Nitisha Anand as Vice President – Brand Strategy, signalling a renewed focus on strategic communications, stakeholder engagement, and global brand positioning in the logistics and air cargo domain.
- Anand brings over 17 years of experience in corporate communications and reputation management, having led campaigns for multinational aviation, logistics, and technology brands, including Emirates, Turkish Airlines, and Deloitte.
Skyways Group, one of India’s most diversified logistics and air freight companies, has announced the appointment of Nitisha Anand as Vice President – Brand Strategy, marking a decisive step toward elevating its global communication framework, strengthening stakeholder engagement, and sharpening brand positioning across international markets.
Anand, a seasoned communications strategist with more than 17 years of experience, brings deep expertise in corporate reputation management and brand leadership for multinational organisations. Her portfolio spans aviation, logistics, and technology giants, including Emirates, Turkish Airlines, Deloitte, Samsung India, and Meta. Her appointment comes at an important inflection point for the logistics and air cargo industry, where digital transformation, sustainability commitments, and end-to-end reliability increasingly shape both competitive advantage and customer expectations.
Driving a New Phase of Strategic Growth
In her new role, Anand will lead the Group’s brand strategy and global communications mandate, spearheading efforts to align Skyways’ corporate identity with its expanding operational footprint. The company continues to scale rapidly across key international corridors, including South and Southeast Asia, the Middle East, and Europe. This appointment reinforces Skyways’ ambition to build a globally resonant brand grounded in purpose-led storytelling, strategic communications, and transparent stakeholder engagement.
Skyways Group has earned industry-wide recognition for its reliability, customer-centricity, and innovative multimodal logistics solutions. As it strengthens its strategic presence in global markets, a unified communication architecture—anchored in data-led narratives and sustainability-forward messaging—will play an essential role in shaping the organisation’s next chapter.
This leadership move underscores a broader industry shift: logistics and air cargo operators are increasingly viewing brand strategy as a core business function, vital for enhancing market credibility, engaging policymakers, attracting investment, and navigating high-stakes global environments.
A Proven Communicator in Global Transport and Aviation
Anand’s professional journey spans senior roles at GS1 India (Ministry of Commerce & Industry), Weber Shandwick, Perfect Relations, and FITTR. She has led strategic communication assignments across corporate, government, and multinational clients, managing high-impact campaigns and strengthening executive visibility in diverse operating environments.
Her expertise in crisis communication, stakeholder engagement, executive profiling, and long-term reputation management positions her as an asset to Skyways Group at a time when corporate transparency and operational excellence are closely intertwined.
Anand has received multiple professional accolades, including ‘40 Under 40 PR Professionals of the Year’ (e4m, 2021) and ‘Top 50 PR Comms Aces’ (Indian Television)—recognition that reflects her influence within India’s communications landscape.
A Strategic Signal for India’s Air Cargo Sector
Skyways Group’s decision to enhance its communication leadership mirrors a wider trend within India’s logistics and air freight industry. As companies accelerate digital adoption, integrate sustainability into their operating models, and deepen cross-border networks, structured brand governance and proactive communication frameworks are emerging as essential tools for global competitiveness.
With Anand at the helm of brand strategy, Skyways strengthens its position not only as a logistics operator but as a forward-looking industry voice—a company committed to responsible, transparent, and insight-driven communication in an increasingly interconnected air cargo ecosystem.
Her appointment signals the Group’s intent to shape conversations around sustainable logistics, digital transformation, and customer-centric innovation—setting a benchmark for communication maturity in the region’s fast-evolving supply chain sector.
