German Brand Award for image campaign: Experts pay tribute to the logistics company’s communication during the 2020 coronavirus crisis
Gebrüder Weiss was presented with the German Brand Award on June 10, 2021, for its image campaign “#GWmovesOn.” As the coronavirus pandemic unfolded, the international transport and logistics company developed the GWmovesOn campaign to provide extra motivation for its essential workforce in these challenging times and to recognize their achievements.
The “#GWmovesOn – Heroes in Logistics” campaign communicated the work of the company’s team both internally and externally. For example, Gebrüder Weiss used its social media channels to share 60 individual stories of its employees from more than 16 countries. These stories, which were collected during the pandemic, were also published in a special edition of the award-winning customer magazine ATLAS. “Our aim with this campaign was to give our employees the recognition they deserve for their unwavering dedication since the beginning of the pandemic,” says Peter Kloiber, Member of the Management Board at Gebrüder Weiss. “We showcase the fact that people with different interests, talents and strengths work here, along with what they are made of. It is these employees who are behind the “heroic stories” and we are proud of them,” adds Peter Kloiber.
Important industry award
The German Brand Award honors strong campaigns, concepts, and strategies for their brand management in the categories “Excellent Brands” and “Excellence in Brand Strategy and Creation.” This year there were 1,134 submissions from 17 countries. The winners included well-known brands such as BMW Motorrad, Knorr-Bremse AG and Deutsche Telekom, in addition to Gebrüder Weiss.
