Global air cargo brand Turkish Cargo renewed its corporate website within its scope of digital transformation vision. Consolidating information and processes regarding shipment planning and operational processes into a single point, the platform offers a fast, convenient, and functional digital experience with its refined interface and its mobile-compatible infrastructure.
The website developed by Turkish Technology, the technology subsidiary of Turkish Airlines, enables shippers to manage a wide range of processes, from pre-booking to map-based cargo tracking, from a single platform. Through the interactive world map, the global flight network and served destinations can be viewed, while advanced filtering options allow connection alternatives to be evaluated directly. The platform also presents product and equipment options for different cargo types together, supported by comparative tools. Thus, the shippers can create the most convenient shipment plan by building how and where the shipment will be transported within a single stream. Continuously updated in line with user needs, the website provides a high level of predictability in planning and decision-making processes through its dynamic structure.
Commenting on Turkish Cargo’s renewed website, Turkish Airlines Chief Cargo Officer, Ali Türk states that: “As Turkish Cargo, we aim to establish a digital ecosystem that transforms not only the planning and booking processes, but the entire operational mindset end-to-end. The website project, as one of the pioneering steps of this vision, provides our customers with speed, reliability, and accessibility, while also making processes more integrated, transparent, and predictable for our air cargo industry partners. The platform also makes our global flight network and operational capabilities more visible and accessible, thereby facilitating shipment planning and decision-making processes. With the website developed in collaboration with our internal teams, we aim to simplify air cargo processes, increase operational efficiency, and provide a single point of response to our customers’ needs. We believe that our digital transformation projects will not only enhance operational efficiency but also contribute to the development of a more integrated structure in air cargo logistics.”
Developed for the present and potential shippers, “How to Send My Cargo” page offers an experiential guide that explains the air cargo sending process from beginning to the end. Users can enter shipment details and practically review how the transportation process progresses step by step, from the planning stage to shipment. At the end of the process, Turkish Cargo’s global sales offices and authorized agents are engaged for the actual shipment transactions.
The website also includes a fleet and equipment page, where shippers can identify the most suitable equipment and solutions based on their needs and submit their requests directly. The AI-powered digital assistant Cargy further enhances the user experience by enabling faster access to the desired content during site navigation.
Turkish Cargo aims to enable planning and decision-making processes to be managed in a simpler, more predictable, and more controlled manner through its corporate website, which brings its strong position in the air cargo industry into the digital world.
