Strategic collaboration enables real-time digital booking, expands global market reach and enhances customer experience for freight forwarders
- Air India Cargo turns to cargo.one to bring real-time rates and self-service booking direct to forwarders
- cargo.one places Air India Cargo prominently within the digital workflows of thousands of forwarders, and enhances global accessibility for customers
Air India, India’s leading global airline, and cargo.one has unveiled a partnership that brings the carrier’s capacity within direct digital booking channels for the first time. cargo.one’s freight forwarder users worldwide can now discover, quote and book Air India’s cargo services in seconds. The partnership reflects cargo.one’s role as the go-to AI technology partner for global carriers to effectively maximize their global sales reach and booking experience.
Air India’s cargo business delivers freight forwarders a full spectrum of products and services throughout South Asia and other key trade lanes globally, leveraging its hub facilities in Delhi, Mumbai and Bengaluru. cargo.one now strengthens freight forwarders’ ability to rapidly deploy cargo capacity within their air logistics solutions.
Air India has partnered with cargo.one amid a backdrop of significant investment, expansion and renewal, including having placed landmark orders for 600 new aircraft. As Air India invests in bringing more capacity to market, cargo.one strengthens the carrier’s development by facilitating a rapid and low capex route to wider market visibility and sales agility in all major cargo markets, as well as a raft of improved sales efficiencies. Having co-built the digital sales engines for 75 airlines globally, cargo.one enables Air India to expand and future-proof its global cargo sales footprint.
Ramesh Mamidala, Head of Cargo at Air India Cargo, commented, “As Air India continues its transformation journey, enhancing digital capabilities and customer experience remains a key focus for our cargo business. Our partnership with cargo.one expands the digital accessibility of Air India’s cargo network and capacity to freight forwarders worldwide, enabling faster, more seamless booking experiences and improving ease of doing business across markets. This collaboration will help us strengthen our commercial reach while offering customers greater convenience, agility and efficiency.”
Moritz Claussen, Founder & Co-CEO of cargo.one, added, “It is tremendously exciting to bring Air India Cargo’s significant capacity to our thriving global customer base. As forwarders apply agentic AI for optimized decision making, quoting and booking, it is imperative that carriers like Air India Cargo have their capacity fully integrated into these modern operating methods, particularly within large global forwarders who power their procurement and sales at scale with cargo.one.”
From today, freight forwarders can use cargo.one, the industry’s most seamless and user-friendly digital quoting and booking method, to secure Air India’s cargo capacity. cargo.one users can discover, quote and book general cargo up to 2500 kg on both Air India’s international services between destinations in India and global gateways such as Frankfurt, Amsterdam, Zurich, New York, San Francisco, and Tokyo.
Digitalisation reshaping air cargo distribution
The partnership underscores the accelerating shift towards digital air cargo distribution, with airlines increasingly adopting online booking platforms to improve customer accessibility, pricing transparency and sales efficiency.
cargo.one has established itself as one of the industry’s leading digital air freight marketplaces, supporting more than 75 airline partners through integrated sales technology that enables real-time quoting, booking automation and digital workflow management for freight forwarders worldwide.
For Air India Cargo, the collaboration represents an important step in strengthening its competitive position within global air freight markets while providing customers with faster access to capacity and a significantly enhanced booking experience.
As digital adoption continues to reshape cargo distribution, the partnership is expected to expand Air India Cargo’s international commercial reach while supporting the airline’s long-term objective of becoming one of the world’s leading digitally enabled cargo carriers.
