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BMW Group founds company: IDEALworks GmbH to develop and distribute innovative robots and management software for logistics solutions

Devender Grover by Devender Grover
November 20, 2020
in Logistics
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BMW Group founds company: IDEALworks GmbH to develop and distribute innovative robots and management software for logistics solutions
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The BMW Group breaks new ground in the field of logistics as it founds IDEALworks GmbH – a fully-owned subsidiary headquartered in Munich. The aim is to become a leading supplier of autonomous robotics solutions in the logistics sector. The name “IDEAL” stands for  Industry Driven Engineering for Autonomous Logistics.

“In founding IDEALworks, we are creating a new business segment for our logistics solutions. In recent years, our logistics innovation team has been working in depth on the digitalization and automatization of production logistics and has developed some unique solutions. The Smart Transport Robot, STR, in particular has met with great response and has seen demand from both within and outside of the BMW Group.  Founding IDEALworks GmbH is now the logical next step for the BMW Group as a driver of innovation,” explained Milan Nedeljković, the member of the Board of Management of BMW AG responsible for Production, to mark its foundation.

“We are entering completely new terrain with IDEALworks GmbH.  Up until now, our development has focused on automotive production and its logistics,” said Jimmy Nassif, CTO IDEALworks GmbH. He continued: “Our perspective is changing now. We are becoming a provider of logistics robotics beyond the automotive industry. We are preparing some innovations for the coming months.”

Since 2015, the innovations team from BMW Group Logistics has been working on future-focused industry 4.0 solutions in the fields of virtual reality, augmented reality, in- and outdoor logistics robots, paperless logistics and smart devices. Many of these solutions are already in series production at BMW Group production locations. In 2019, BMW Group Logistics received the prestigious Deutscher Logistik Preis [German Logistics Award]. The Smart Transport Robot and its management software were also recognized as part of this award.

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IDEALworks GmbH launches its first product with the Smart Transport Robot

The Smart Transport Robot, STR, was developed in 2015 in collaboration with the Fraunhofer Institute. The flat, autonomous and mobile robots can transport goods weighing up to one ton to their destination. They independently calculate the best route and move freely around the space using the SLAM (Simultaneous Localization and Mapping) navigation method.

The SLAM algorithm does not require permanent navigation transmitters to be installed in buildings and can therefore be set up quickly in a new environment without requiring any structural adjustments. An integrated battery module from the BMW i3 is able to supply the STR with power for at least an entire shift. The next generation of the STR will be rolled out at the end of 2020. Currently, more than 130 STRs are already in series production at several different BMW Group production sites.

Successful pilot projects in the non-automotive sector

“With the Smart Transport Robot, we have launched a highly competitive product. From October onwards, we have been carrying out pilot projects at companies from a wide range of industries. These trials show just how robust and versatile the STR is,” explained Markus Bauer, COO IDEALworks GmbH. “The success of the pilot project and the resulting demand for the STR were decisive in founding IDEALworks GmbH.

We want to develop IDEALworks into a top player among the providers of industrial logistics robots in the long term,” Bauer continued. The new company IDEALworks GmbH is located in Munich. In its initial phase, the team consists of around 30 experts from a wide range of fields and nationalities.

Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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