Cathay Pacific Cargo launches new cargo-booking platform ‘Click & Ship’

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The new digital cargo-booking platform offers visibility of space and rates with instant confirmation, 24/7

Cathay Pacific Cargo is launching Click & Ship, its new digital booking platform, progressively across its network starting this month. Click & Ship promises to book transparency and speed, day and night. Customers can view prices and capacity, and book cargo with instant confirmation in just three steps through the intuitive booking interface.

Digitalisation and automation are central to Cathay Pacific Cargo’s vision to become the world’s most customer-centric air cargo service brand. Click & Ship is the latest digital innovation along this journey.

“Our customers have been telling us that they want a quicker and more efficient way to book shipments at any time,” said Tom Owen, Director Cargo. “We listened. We’re rolling out Click & Ship progressively across our network and we aim to make real-time flight schedules, space availability, allotments, and updated rate information available on www.cathaypacificcargo.com and www.ezycargo.com for all Cathay Pacific Cargo customers over the next year.”

Over the past 20 years, the air cargo industry has continued to rely on manual processes and email confirmation for shipment bookings, while the passenger airline industry has evolved to enable customers to book tickets and other services online. In recent years, Cathay Pacific Cargo has pioneered paperless operations and automation of manual processes in the airfreight industry, working with its majority-owned subsidiary and IATA e-freight partner, Global Logistics System (HK) Co., Ltd (GLSHK). The launch of Click & Ship marks a bold leap forward in the end-to-end digitalisation of air cargo.

Owen added: “Click & Ship will transform the cargo booking experience through a streamlined process and fast, intuitive interface that mimics the passenger ticket-booking experience. It gives our customers visibility of price and inventory and means registered agents can book shipments at their convenience with auto-confirmation.”

Customer benefits

  • A full overview of pricing, schedule, and flight availability on a single page
  • Visibility of Cathay Pacific Cargo inventory and guaranteed space through direct booking
  • Booking page modelled on the passenger-booking page for intuitive ease of use
  • Customers submit a booking through a three-step journey and receive instant confirmation 24/7

While Click & Ship will only be available for registered customers in the first instance, the underlying digital foundations will enable other users to access Cathay Pacific Cargo’s pricing via third-party platforms and pave the way for a transition to dynamic pricing in future.

 “Click & Ship stays true to our vision to become the world’s most customer-centric air cargo service brand through greater digitalisation. We hope this and other innovations we offer will deliver value for our business partners through more agile and responsive services.”

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.