• Home
  • News

    Airlines

    • Freighter Operator
    • Bellyhold Airline

    Associations

    Airports

    Technology

    • Airfreight Digitisation
    • E-Commerce Logistics

    Business

    • Air Cargo Statistics
    • Cool Chain
    • Finance
    • Supply Chain

    Freight Forwarders

    Policy

    • Air Cargo Security

    Services

    • Handlers
    • Charter Operator
    • ULD
    • Freighter Conversion/MRO
    • GSSA

    People

    News By Date

    Sectors

    • Animal Transportation
    • E-Commerce Logistics
    • Perishable Logistics
    • Pharma Logistics

    Archive News

  • Magazine
  • Advertise
  • More
    • Jobs
      • Jobs
      • Post a Job
    • Events
    • Reels
  • Subscribe
  • Newsletter
No Result
View All Result
  • Airlines
  • Airports
  • Associations
  • Business
    • Cool Chain
    • Finance
    • Air Cargo Statistics
  • Sectors
    • Animal Transportation
    • E-Commerce Logistics
    • Pharma Logistics
    • Perishable Logistics
  • Services
    • Freighter Conversion/MRO
    • Handlers
    • Charter Operator
  • Technology
    • Logistics
    • Policy
    • Air Cargo Security
  • More
    • Freight Forwarders
    • People
    • Cargo Handling
Cargo Newswire
  • Home
  • News

    Airlines

    • Freighter Operator
    • Bellyhold Airline

    Associations

    Airports

    Technology

    • Airfreight Digitisation
    • E-Commerce Logistics

    Business

    • Air Cargo Statistics
    • Cool Chain
    • Finance
    • Supply Chain

    Freight Forwarders

    Policy

    • Air Cargo Security

    Services

    • Handlers
    • Charter Operator
    • ULD
    • Freighter Conversion/MRO
    • GSSA

    People

    News By Date

    Sectors

    • Animal Transportation
    • E-Commerce Logistics
    • Perishable Logistics
    • Pharma Logistics

    Archive News

  • Magazine
  • Advertise
  • More
    • Jobs
      • Jobs
      • Post a Job
    • Events
    • Reels
  • Subscribe
  • Newsletter
No Result
View All Result
Cargo Newswire

Challenge Group: Establishing excellence in Chinese e-commerce

April 18, 2023
in Airlines
Reading Time: 3 mins read
0 0
A A
0
Share on FacebookShare on Twitter

China and e-commerce go hand-in-hand, and Liège, at the heart of the golden triangle in Europe, has quickly become a preferred European air cargo gateway.

“Challenge Group’s activity out of China is currently based on e-commerce demand which already makes up 30% of our business at Liège airport and saw 10% year-on-year growth in 2022,” says Yossi Shoukroun, CEO of Challenge Group.

The commodity requires a very different operational set-up to general air cargo since shipments are handled at piece level and sorted according to destination and last-mile delivery. “e-commerce from China must reach its European end-destination within a maximum of three, preferably two days,” Yossi Shoukroun explains.

Related Post

ETIHAD CARGO LAUNCHES SMARTTRACK, THE INDUSTRY’S FIRST REAL-TIME SMART SHIPMENT TRACKING SOLUTION

Saudia Cargo and China Henan Aviation Partner to Establish a Global Air Logistics Bridge Connecting Asia and the Middle East

Cargojet Expands 767 Freighter Fleet Amid Market Upswing

AERION: A STRATEGIC THINK TANK FOR AIR CARGO

ULDs from China’s leading e-commerce vendors, arriving in Liège mainly from Zhengzhou Xinzheng International Airport (CGO) and Hong Kong (HKG), are transferred to Challenge Handling’s dedicated second line warehouse, where they are broken down to house air waybill level and then built-up according to their destination country.

The main European destinations are all within comfortable trucking reach from Liège: Paris (CDG), Frankfurt/Main (FRA), London-Heathrow (LHR), Amsterdam (AMS), Malpensa (MXP), and Riga (RIX). Challenge Logistics provides the middle mile service directly to the distribution center at the destination, where the last mile provider takes over domestic deliveries.

This smooth end-to-end e-commerce solution speeds up the delivery process and is a more sustainable solution as it avoids multiple incoming trucks to Liège for shipment collection.

“e-commerce is the fastest growing commodity in air cargo and comes with its own highly specific requirements,” says Or Zak, Commercial Vice President of Challenge Group.

“End-to-end solutions from a single source remove the complexity for customers who otherwise need to individually engage with multiple supply chain stakeholders. “Instead, using Challenge Group enables them to guarantee reliable timeframes to their end customers while we take care of all the logistical necessities.”

This includes customs clearance in Liège, for example, which Challenge Group recently launched as a product offering together with the middle mile delivery to the first distribution point in the country of destination, which then becomes a domestic delivery for the last mile operator.

“In establishing a solid e-commerce product, Challenge Group is adding a core vertical to its product portfolio in perfect alignment with its own growth plans, which sets it up as a perfect strategic partner for e-commerce,” he concludes.

A strategic partner that is experienced in dealing with one of the major challenges of e-commerce: Lithium Batteries (ELI & ELM).

“Electronics containing Lithium Batteries are the main e-commerce commodities coming into Europe from China,” Or Zak explains.“Challenge Airlines is one of very few carriers transporting items containing UN3480 and UN3090. Our experts are alert and rigorously trained to comply with all international regulations regarding Lithium Batteries, to ensure maximum safety on board and in the warehouse.”

“With Liège firmly established as the main European e-commerce gateway for China, the next logical step for Challenge Group is to expand its footprint in China,” states Yossi Shoukroun.

“Having noticed the change that is taking place in the supply chain business model in terms of stock management and delivery times, we are looking at new markets, China in particular, with a view to offering short and medium-haul air cargo network destinations. “Our new, more agile fleet of four B767F, the ideal aircraft for e-commerce, could be deployed to link China and the Indian Subcontinent or Africa, for example.” Partnership discussions are already underway with a major Chinese airport partner regarding a warehouse location. “A Chinese base will help us to further develop our end-to-end solution and reduce the delivery time to the final customer.”

ShareTweetPin
Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

Related Posts

Airlines

New contract extensionWestJet Cargo relies on Jettainer as long-term ULD management partner

by Devender Grover
June 6, 2025
Airlines

Avianca Cargo announces a collaboration agreement with Amazon Air Cargo

by Devender Grover
June 6, 2025
Airlines

Air France KLM Martinair Cargo marks five years of tech-driven, customer-centric transformation

by Devender Grover
June 5, 2025

TIACA Announces 2025 Hall of Fame Recipient

June 6, 2025

New contract extensionWestJet Cargo relies on Jettainer as long-term ULD management partner

NY/NJ Foreign Freight Forwarders & Brokers Association Announces 2025 “Captain of Industry” Award Recipient

Avianca Cargo announces a collaboration agreement with Amazon Air Cargo

SAL and GCL Sign Strategic Agreement to Strengthen Specialized Logistics Solutions for the Entertainment, Sports, and Arts

Air France KLM Martinair Cargo marks five years of tech-driven, customer-centric transformation

Tags

Airbus Air Canada Air Cargo Aircargo Air Cargo News Air Freight Airfreight Airlines American Airlines Atlas Air Aviation Aviation Industry Aviation News Boeing cargo industry news Cargo International News Covid 19 DB Schenker DHL DHL Express dnata E-commerce Emirates Emirates SkyCargo Etihad Cargo Europe Freighter Freighters IAG Cargo IATA Latest Air Cargo News Logistics Logistics News Lufthansa Cargo Pharma Qatar Airways Qatar Airways Cargo Supply chain Sustainability Swissport Technology TIACA Turkish Cargo UPS WFS
  • Home
  • About us
  • Magazine
  • Subscribe
  • Reels
  • Events
  • Advertise
  • Careers
  • Contact us
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy

Copyright © 2025 Profiles Media Network Pvt Ltd. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • Airlines
    • Airports
    • Associations
    • Business
    • Freight Forwarders
    • People
    • Cargo Handling
    • Sectors
    • Services
    • Technology
    • News By Date
  • Reels
  • Magazine
  • Archive News
  • Subscribe
  • Newsletter
  • Advertise
  • Jobs
  • Subscribe
  • Events

Copyright © [2024] Profiles Media Network Pvt Ltd All Rights Reserved. Build with ❤️ by Onairdigital

Our website uses cookies. We use cookies and similar technologies to personalise content, to provide you with relevant marketing, to enhance your user experience and to gain insight and track how you interact with us and our partners. Learn more in our Privacy Policy and Cookie Policy.