Challenge Group joins The Air Charter Association


Challenge Group is the new member of The Air Charter Association and wishes to actively contribute to its activities. The company thus joins the leading worldwide trade association for companies and individuals engaged in aircraft charter.

Inspired by the concept of the shared economy as the foundation for a sustainable business model, Challenge Group is committed to co-constructing and sharing its values with new communities. The objective is to enhance each other to build the future of the air cargo industry. Challenge Group has therefore recently become a member of The Air Charter Association (The ACA).

“The Air Charter Association, which was established in 1949, is one of the oldest and most respected air freight-related associations globally. The Challenge Group is honoured to be accepted as a member by this prestige association, and we are looking forward to working alongside other members and partners in shaping the future of the Air Freight industry in general and that of the Global Charter in particular,” said Or Zak, Vice President Commercial of Challenge Group.

Kevin Ducksbury, Chairman of The ACA stated: “We are delighted to welcome The Challenge Group to the Association as we develop our international growth and increase our representation for membership in the cargo sector.”

Open to both passenger and cargo transport, The Air Charter Association has seen its number of cargo providers increase due to several factors, starting with the pandemic and the geopolitical situation. At the same time, air cargo has become a predominant component of the charter business, while the demand for charters has grown impressively over the past two years. The number of clients seeking such a solution has also increased, reinforcing Challenge Group’s decision to join the association.

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Yossi Shoukroun, Group CEO of Challenge Group, said: “Our mission is to empower customers’ expansion, therefore we are ready to fly where our business partners need us to do so, providing tailor-made air cargo solutions.”

Challenge Group is therefore perfectly aligned with the objectives of The Air Charter Association: maintaining the highest standards of conduct and professionalism in the aviation market.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.