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CHAMP Market Analytics attracts 26 airlines and forwarders

Devender Grover by Devender Grover
December 1, 2021
in Technology
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CHAMP Market Analytics attracts 26 airlines and forwarders
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CHAMP Cargosystems’ has been trialing its new air cargo insights solution service since August 2021

26 airlines and forwarders have been working with CHAMP Cargosystems to review the company’s new air cargo insights service, MarketAnalytics. Rather than using monthly accounting updates or files, MarketAnalytics uses systems integration to get daily updates from across the air cargo supply chain. With that transformational approach, it offers more detailed information and potentially greater coverage than traditional services and can help clients to respond to market developments more quickly.

CHAMP’s MarketAnalytics service provides market data and dashboards across key air cargo metrics to spot changes and opportunities. The ability to look at information by commodity and type of handling, in particular, is proving to be very popular. Insights are delivered as daily files, which carriers and forwarders can embed in their own data warehouses. The service also has Power BI dashboards which help managers to drill into data and to get alerts for their areas of interest.

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“MarketAnalytics is as transformational for air cargo intelligence as streaming was to music distribution,” says Christopher Shawdon, Head of Business Development at CHAMP Cargosystems. “Our new service offers much greater information and insights updated daily, and at much lower costs than traditional services.”

Information shared into the service from trialists already creates market data on over 250 routes, each with over 10 tons/year and based on data from at least 3 participating carriers, none of whom has more than 60% share by weight.

As the service is available to every airline and forwarder whatever cargo system they operate, CHAMP expects the community to grow rapidly. But it also protects information; data is subject to a strict privacy policy in line with the competition and anti-trust laws so that organizations cannot see the details of competitors, only market aggregates.

Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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