DHL welcomes Justin Baird as head of its Asia Pacific Innovation Center


DHL, the world’s leading logistics provider, named Justin Baird as the Head of its Asia Pacific Innovation Center (APIC) in Singapore. The first dedicated center for innovative logistics services in Asia Pacific and one of three DHL innovation centers globally, APIC is a test bed for emerging logistics-related technologies and a showcase of the latest innovations to reinvent supply chains.

“Digitalization, which underpins the Deutsche Post DHL Group’s Strategy 2025, has the potential to transform logistics and create long-term value for businesses. Our innovation centers around the world aim to provide a platform to convert ideas into customer-centric solutions that can realize that potential. I am convinced that Justin’s experience will be invaluable in fostering collaboration and innovation among our customers and partners in Asia,” said Matthias Heutger, Global Head of Innovation and Commercial Development at DHL.

With over two decades of experience in management and emerging technology, Justin’s expertise ranges from research and development to interactive multimedia installation technologies. He previously held management roles in Imagination Australia, Mosaic, and Accenture, and spent five years as an innovationist at Google where he played an instrumental role in launching the first Android devices in the Asia Pacific.

“DHL has done tremendous work in the next evolution of logistics with innovative tools like the DHL Resilience360, a business continuity management tool that leverages AI, and robotics to simplify operations. I am deeply passionate about forming a community of like-minded technologists in the sector and look forward to building upon APIC’s capabilities to develop disruptive innovations that will shape the future of logistics,” said Baird.

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Established in 2015, APIC in Singapore is DHL’s only innovation center in the region. The logistics provider has two other innovation centers in Cologne, Germany, and Chicago in the US. APIC was formally headed by Pang Mei Yee, who recently took on the role of Head of DHL Consulting in Asia.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.