E-Commerce the Key driver of Air Freight JV Bain-Titan $1bn JV reflects a changing airfreight market

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The joint venture between Bain Capital and Titan Aviation announced at the end of last year is expected to take aim at the e-commerce market and also reflects a changing air cargo market, according to one consultant.

The joint venture deal will see Bain invest $360m of equity in the project while Titan will put in $40m as they attempt to build a portfolio of aircraft worth around $1bn.

Atlas Air Worldwide-owned Titan will also provide aircraft- and lease-management services to the venture.

Transport Intelligence practice leader Thomas Cullen said that the deal demonstrated the air cargo market’s faith in e-commerce as the traditional market remains “uninspiring”.

“The joint venture appears to be very much a funding platform for Titan Aviation which is already an established leaser of freighter aircraft,” said Cullen.

“Finance companies are awash with capital because they are able to borrow at very low rates, so there is a lot of money looking for a home. However, it is still worth noting that Bain is willing to invest so heavily in the market for freighter aircraft.”

Cullen said that the freighter market had “refused to die” despite a “continuing increase in belly-freight and an often difficult airfreight market”.

“What this joint venture aims to exploit is not the conventional cargo aircraft market but the air express services supporting e-retailing, of which Titan’s parent company Atlas is a significant provider, notably to Amazon,” added Cullen.

“The airfreight sector is reflecting the sorts of changes seen elsewhere in the logistics economy, such as in warehousing or express. There is a bifurcation between the internet driven economy and the conventional economy, especially in consumer facing activities.

“This is complimented by a number of dynamic specialist sectors that demand high-performance services on a global level. Therefore, it is probably reasonable to say that the old air freight market is dying and a quite distinct, new structure is in the process of being born.”

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.