Finnair Cargo recently announced that it has joined forces with online air cargo booking platform cargo.one to offer spot bookings for customers from May 2019 onwards. The big announcement came during IATA’s World Cargo Symposium in Singapore. The revolutionary new cargo.one platform enables freight forwarders to book spot market capacities at live prices and with immediate booking confirmation. The move by Finnair Cargo is a strong signal of its intention to support ground-breaking new digital initiatives that benefit air cargo customers. The new cargo.one platform allows Finnair Cargo to respond to the growing demand from air freight customers for easier real-time bookings, while improving operational efficiency and maximising utilisation of capacity globally.
DIGITAL FUTURE OF AIR CARGO
According to Fredrik Wildtgrube, Finnair Cargo’s head of global sales: “Making Finnair Cargo’s offers available digitally through cargo.one is a forward-thinking move and will benefit both our customers and Finnair Cargo now and in the long-term.” The air freight aggregator tool provides live spot rates, immediate confirmation and unified tracking and it enables freight forwarders to search, compare and book capacities across multiple airlines. According to Wildtgrube – who leads Finnair Cargo’s sales operations from Shanghai – it’s the future of air cargo: “Digital connectivity is the missing link to guarantee end-to-end speed, quality and continuous improvement in the industry. We are happy to now offer our customers a fully digital first-class booking experience with cargo.one.”
EVEN EASIER TO BOOK FINNAIR CARGO
Finnair Cargo’s customers, such as Hellmann Worldwide Logistics, have welcomed news of the partnership because it provides a new channel to easily book Finnair Cargo. According to Jan Kleine-Lasthues, Global Head of Airfreight, “Finnair Cargo is underscoring its image as a customer-oriented and forward-thinking cargo carrier.” He adds: “We compliment the decision to join the multi-carrier platform in an effort to decrease complexity for customers, rather than to focus on a proprietary channel.” For Cargo One, the Berlin startup behind the air freight platform this represents a major milestone.
Moritz Claussen, managing director, explains: “While some players in the industry still lament about digitalization, Finnair Cargo joins leading cargo carriers in the pursuit to actively drive the industry’s digital development, to the benefit of their customers and to further strengthening their position in the market.”
“With the partnership, cargo.one becomes even more attractive for forwarders by providing more destinations in North America and Asia – and a platform no airline should want to be absent from.