Finnair Cargo joins Air Cargo Spot Booking Platform


Finnair Cargo recently announced that it has joined forces with online air cargo booking platform to offer spot bookings for customers from May 2019 onwards. The big announcement came during IATA’s World Cargo Symposium in Singapore. The revolutionary new platform enables freight forwarders to book spot market capacities at live prices and with immediate booking confirmation. The move by Finnair Cargo is a strong signal of its intention to support ground-breaking new digital initiatives that benefit air cargo customers. The new platform allows Finnair Cargo to respond to the growing demand from air freight customers for easier real-time bookings, while improving operational efficiency and maximising utilisation of capacity globally.

According to Fredrik Wildtgrube, Finnair Cargo’s head of global sales: “Making Finnair Cargo’s offers available digitally through is a forward-thinking move and will benefit both our customers and Finnair Cargo now and in the long-term.” The air freight aggregator tool provides live spot rates, immediate confirmation and unified tracking and it enables freight forwarders to search, compare and book capacities across multiple airlines. According to Wildtgrube – who leads Finnair Cargo’s sales operations from Shanghai – it’s the future of air cargo: “Digital connectivity is the missing link to guarantee end-to-end speed, quality and continuous improvement in the industry. We are happy to now offer our customers a fully digital first-class booking experience with”

Finnair Cargo’s customers, such as Hellmann Worldwide Logistics, have welcomed news of the partnership because it provides a new channel to easily book Finnair Cargo. According to Jan Kleine-Lasthues, Global Head of Airfreight, “Finnair Cargo is underscoring its image as a customer-oriented and forward-thinking cargo carrier.” He adds: “We compliment the decision to join the multi-carrier platform in an effort to decrease complexity for customers, rather than to focus on a proprietary channel.” For Cargo One, the Berlin startup behind the air freight platform this represents a major milestone.

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Moritz Claussen, managing director, explains: “While some players in the industry still lament about digitalization, Finnair Cargo joins leading cargo carriers in the pursuit to actively drive the industry’s digital development, to the benefit of their customers and to further strengthening their position in the market.”
“With the partnership, becomes even more attractive for forwarders by providing more destinations in North America and Asia – and a platform no airline should want to be absent from.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.