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Cargo Newswire

Global Critical Logistics and SAL Saudi Logistics Services enter exclusive partnership

June 19, 2022
in Logistics
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Paul J. Martins, Chief Executive Officer and President, GCL (right) and


Mr. Faisal Al-Bedah, Managing Director and CEO of SAL (left).

Paul J. Martins, Chief Executive Officer and President, GCL (right) and Mr. Faisal Al-Bedah, Managing Director and CEO of SAL (left).

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The leading logistics group for the live event, entertainment, sports, fine art, and film & TV industries continues to grow its global footprint

Los Angeles, California, USA, Tuesday 14th June 2022: Global Critical Logistics (GCL) has signed an exclusive commercial partnership agreement with SAL Saudi Logistics Services, the leader of integrated logistics services in Saudi Arabia.

Under the agreement, SAL will provide exclusive logistics services to all GCL companies inside of Saudi Arabia, serving end-customers in the entertainment, live events, (motor) sports, fine arts, and film and television production.

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GCL will support SAL for all global logistics and freight forwarding services for these end markets for projects originating in Saudi Arabia and requiring solutions into and out of the country.

“Our group has been supporting live events in the Kingdom for several years now and it has been exciting to witness the incredible development and growth of this industry and related sectors in Saudi Arabia,” said Paul J. Martins, CEO and President of GCL.

“Being part of the positive transformation that the country is driving is a privilege that we do not take lightly and working with a strong local partner is key. SAL is not only well established as the clear leader of integrated logistics services in Saudi Arabia, but equally has the desire and vision to further develop and grow logistics solutions for critical end markets.”

Saudi Arabia’s Vision 2030, an economic and social reform framework, includes plans to invest in all end markets that GCL services globally, with an estimated $64 billion investment to aid in making the country into a top-tier destination for the entertainment industry.

“In order to deliver high-quality, dependable, and on-time solutions for critical projects, it is of utmost importance to understand local regulation, requirements, and ways of working,” said Martins. “Partnering with a locally established leader that shares our ambition for zero-failure service delivery is the best way for us to ensure that we can deliver the high-quality value proposition that our customers expect.”

SAL handles 99% of Saudi Arabia’s inbound and outbound air cargo with operations at Riyadh, Jeddah, Dammam, Madinah, and many other domestic stations, and has been building out a highly capable Logistics Solutions team focused on end-to-end services for time-critical end markets. SAL has established a country-wide network of infrastructure, experienced staff, and vendor relations across all modes of transportation necessary to deliver high-quality service in and out of Saudi Arabia.

Mr. Faisal Al-Bedah, Managing Director and CEO of SAL, believes that this partnership brings added value to SAL’s extensive experience in Cargo Ground Handling and Logistics Solutions. “GCL is one of the leading international companies providing critical logistics services and has a key role in facilitating entertainment and art activities.

The importance of this partnership reflects on Saudi Arabia’s Vision 2030, which puts considerable focus on sports and entertainment industries, in turn reflecting positively on enhancing the quality of life within the Kingdom,” Mr. Faisal Al-Bedah said.

GCL is growing its global footprint and acquired Dynamic International, a leader in film and television logistics at the end of last year and just recently added Madrid-headquartered Asesores de Flete, S.A. (ADF), a long-term partner, to the group. GCL also recently expanded its activities in Miami, Portugal, South Africa, and Singapore to better serve its clients.

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Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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