IAG Cargo flies over 500 tonnes of Valentine’s Day flowers worldwide


IAG Cargo, the cargo division of International Airlines Group, has transported over 500 (538) tonnes of flowers across its network in time for Valentine’s Day this year, with an additional special shipment of 8 tonnes of champagne from London to the Maldives. 

Greater capacity has supported the uptick in flower shipments, which are up 23% by sold tonnes from 2021, with tulips, roses, carnations, and chrysanthemums proving most in demand.

Over the past few weeks, IAG Cargo has been operating flights carrying large volumes of flowers across its network from countries such as Kenya, India, South Africa, Holland, Colombia, and Ecuador to destinations across the United States, Canada and into its hubs at London, UK and Madrid, Spain. 

Many of the flower shipments from Kenya, in particular, have been transported on the widebody Boeing 777-300, maximizing the number of goods for the celebration of romance and love across the world.

Valentine’s Day flowers rely on a complex supply chain, with IAG Cargo and freight forwarders working to transport the flowers from farms to customer shelves within 72 hours of being cut, within temperatures of between 0 and 8°C. 

IAG Cargo specializes in the required cold chain management via its Constant Fresh service, designed to optimize the longevity of perishables. 

Freddie Overton, Regional Commercial Manager for Europe & Africa at IAG Cargo commented: “It is a busy time of the year for flowering farms, floral retailers, and distributors who are all working hard to ensure consumers worldwide can cherish their loved ones this year. “We’re delighted to partake in the process, with our global network ready and capable of taking flowers right across the world. “We have some of the best floral facilities in the world to help get Valentine’s flowers to market, looking as fresh as the day they were cut.”

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.