- ITA Airways marks a further step in its commitment to digital transformation by marketing its capacities to thousands of freight forwarders worldwide using the leading marketplace, cargo.one
- Launch enables ITA Airways Cargo to broaden its reach and enhance the quality of service to customers
- The addition of ITA Airways Cargo to cargo.one reflects an impressive depth and diversity of capacity options on the marketplace while confirming cargo.one is the first choice for national carriers to drive digitalization – guaranteeing their customers best-in-class digital experiences
ITA Airways Cargo and cargo.one has announced a global partnership to bring the Italian national carrier’s cargo capacities to the leading managed marketplace for digital air cargo bookings. Thousands of freight forwarders worldwide will gain greatly improved access to ITA Airways Cargo’s capacities into and within Italy. Comprising its very first digital sales channel for air cargo, cargo.one will deliver the airline its industry-leading approach that ensures customers receive a superior and seamless digital booking experience. The launch further indicates cargo.one’s depth and diversity of supply options for forwarders.
Digital distribution expansion is a key strategic pillar of ITA Airways Cargo development plan, together with quality and sustainability, accelerating the transformation of processes, systems, and culture of air cargo management. Through digital connectivity, ITA Airways Cargo aims to improve its value proposition, building an offer that provides customers with quality services quickly and with ever greater control over their shipments.
As Italy’s national carrier, ITA Airways Cargo offers freight forwarders unmatched connectivity for the Italian market. The airline’s hub in Rome Fiumicino Airport is a key strength, combined with an impressive Road Feeder Service across a wide geographical area. ITA Airways, which has celebrated its first year of activity on October 15, is equipping itself with a modern and environmentally-friendly fleet, that will comprise 74 aircraft at the end of 2022, and become the greenest fleet in Europe in 2026.
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ITA Airways Cargo has undertaken extensive organizational and strategic advances, with customer centricity as its north star. Starting this Autumn, freight forwarders will benefit from quick and efficient digital access to ITA Airways Cargo’s worldwide capacities. Digital cargo booking on cargo.one will deliver its freight forwarder customers an optimized customer experience and ensure that the airline’s services remain front of mind.
ITA Airways Cargo’s expansion onto cargo.one delivers a valuable increase in the visibility of its network and offers. By joining an established, high-performing digital marketplace, the airline can ensure it delivers customers the very latest digital standards for usability, visibility, and control in the booking of their shipments.
Moritz Claussen, Founder and Co-CEO of cargo.one, adds, “We’re proud to contribute to the growth of ITA Airways Cargo by delivering its first digital sales channel – a vital step in its digital transformation journey. The airline is savvy to pursue a digital strategy with customer-centricity at its core. Freight forwarders will benefit immediately from the efficiencies and competitiveness that booking ITA Airways Cargo digitally will now unlock.”
Within a few clicks, users gain full real-time visibility of ITA Airways Cargo routes and rates, as well as instantly bookable offers and confirmation, all completed in less than one minute. cargo.one customer also benefits from valuable booking management and collaboration functionality, combined with its outstanding customer support.
Currently offering forwarders 35+ bookable airlines, the addition of ITA Airways Cargo to cargo.one reflects an impressive depth and diversity of capacity options in the marketplace. cargo.one has rapidly become the go-to choice for freight forwarders needing rapid and comprehensive visibility of the global market and the ability to book and confirm shipments at speed.
cargo.one is uniquely positioned to support the airline through its path of technological and organizational changes, required to build modern multi-channel distribution. ITA Airways Cargo is fast-tracking digital sales at an opportune time – cargo.one’s recent industry-wide Digital Sales Trajectory Report revealed that across airlines surveyed, on average the share of bookings via digital channels is expected to rise from 20% in 2021 to 40% in 2023, and will hit almost 60% by 2025. The study concluded that airlines that now prioritize customer needs and systemic digital transformation, within a multi-channel framework, will win an outside competitive edge in the long term.
