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Mammoth Freighters Appoints MikeLiu to Lead Sales and Marketing in Asia

Devender Grover by Devender Grover
October 19, 2026
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Mammoth Freighters Appoints MikeLiu to Lead Sales and Marketing in Asia
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Mammoth Freighters has appointed Mike Liu as director of marketing and sales for Asia, strengtheningits commercial presence in Chinaas it expands its Boeing 777 passenger-to-freighter conversionprogrammes across the Asia-Pacific region.

The appointment, announced on 6 October 2026, places Liu in charge of regional sales and marketing activities for the company’s 777-200LRMF and 777-300ERMF freighter programmes. His responsibilities will include developing business opportunities and working with air lines, aircraft owners, leasing companies and other industry stakeholders.

Liu joins Mammoth with more than 15 years of experience at HAECO Xiamen, where he held progressivelysenior commercial roles coveringairline support, base maintenance and passenger-to-freighterconversions. Most recently, he served as commercial manager for cargoconversion, Asia-Pacificbase maintenance and private jet solutions.

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In that position, Liu was involved in commercial negotiations and aircraft inductions for several freighterconversion programmes, includingMammoth’s Boeing 777 platform. His previous responsibilitiesalso included managing relationships with more than 20 airline and leasing-company accountsacross the region. 

Strengthening Mammoth’s Presence in China

Brian McCarthy, vice-president of marketing and sales at Mammoth Freighters, said Liu’s combinationof commercial aviation experience,conversion-programme knowledge and established industryrelationships would support the company’s growth in China.

McCarthy also noted that Liu’s previous involvement with Mammoth’s 777 programme should helphim contribute quickly as the companydevelops new commercial opportunities across the region. 

Liu said he was joining the business at an important stage of its development and would focuson strengthening relationships with customersacross China and communicating the capabilitiesof the Mammoth 777 freighter family.

The appointment comes as Mammoth develops its global conversion network to support both theBoeing 777-200LRMF and 777-300ERMFprogrammes. The company’s stated plans include conversioncapacity at Aspire MRO in Fort Worth, Texas; STS Aviation Services in Manchester,UK; and STAECOin Qingdao, China. 

For the wider air cargo market, Liu’s appointment highlights the importance of regional commercialexpertise as conversion providers seekto engage airlines, lessors and operators looking to expandlong-haul freighter fleets.

Tags: 777-200LRMF777-300ERMFair cargo industryaircraft MROAsia-Pacific aviationaviation executive appointmentBoeing777 freighterChina air cargo marketfreighter conversionprogrammesHAECO XiamenMammoth FreightersMike LiuP2F Conversionspassenger-to-freighter conversionwidebody freighters
Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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