Westjet Cargo is Ready for Take off in 2023


While WestJet Cargo can be proud of its impressive achievements in the last twelve months, there is a lot more to be expected from the Canadian carrier in 2023 

For WestJet Cargo, 2022 will certainly be a year to remember. The last few months’ essential changes have been key in building the foundations for its future success. To start with, working with GTA contributed to massively increasing its services and shipping capacities in Canada. Moreover, launching a new cargo platform in partnership with SmartKargo, new routes such as Los Angeles (LAX) and Orlando (MCO) and the announcement of 4 dedicated freighters to start operating in the new year have all contributed to affirming WestJet Cargo’s position as a strong player in the demanding Canadian air freight market.

But it is above all by strengthening the team dedicated to cargo that WestJet Cargo has distinguished itself. The appointment of Kirsten De Bruijn as Executive Vice President, followed by the arrival of Bharat Bhatia as Head of Cargo Operations and Hao Cai as Manager of Network Planning, Revenue Management & Interline Analytics will certainly reap great rewards for the carrier in the coming months.

In 2023, WestJet Cargo is due to continue to follow its clear vision to be the up-and-coming cargo carrier, providing customers with creative, agile and flexible solutions and always committing to reliability. Forthcoming recruitments will complete an already highly skilled and expert team of customer-oriented and open-minded professionals. Through its people, WestJet Cargo will achieve its mission: to ensure customer satisfaction through a uniquely creative approach based on human qualities, out-of-the-box thinking and strong willpower.

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Kirsten De Bruijn, Executive Vice President, is optimistic about the future: “What was achieved in 2022 was colossal and I am so proud that we managed to overcome the obstacles we encountered on the way. With our new freighters due to start operating in March, WestJet Cargo will be asserting its position in the market. Our strong identity supported by a new wave of energy and team spirit will hugely boost our development, allowing us to meet the coming challenges and making us an essential player in the industry.”

With a new digital platform, a new team, new routes and new freighters on top of a clear vision and mission, WestJet Cargo is ticking all the boxes to look forward to a bright future. With that in mind, 2023 will definitely be significant for WestJet Cargo. There is no other option.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.