Aeroprime Group has announced the appointment of Bhavana Khera as Assistant Vice President – Marketing & Customer Success (Cargo), a move that underscores the company’s strategic emphasis on expanding its cargo business and enhancing client engagement capabilities.
The appointment comes at a time when the air cargo sector is undergoing rapid transformation, driven by evolving customer expectations, digitalisation, and increasing competition across global logistics markets. By strengthening its leadership in marketing and customer success, Aeroprime aims to better align its service offerings with the changing dynamics of the aviation cargo ecosystem.
Bhavana Khera brings a diverse professional background spanning marketing, brand management, and customer engagement across multiple industries. Her experience includes key roles at CargoFlash Infotech Pvt. Ltd., Hindustan Times (Shine.com), and Huawei Telecommunications. Across these organisations, she has been involved in driving brand visibility, strengthening customer relationships, and delivering measurable growth in competitive B2B environments.
In her new role, Khera will lead Aeroprime’s marketing strategy for its cargo segment while also overseeing customer success initiatives. Her responsibilities will include enhancing client relationships, improving service delivery standards, and supporting the company’s broader business expansion plans. The role is expected to play a key part in positioning Aeroprime more prominently within the global cargo services market.
Khera’s appointment reflects a growing industry trend toward integrating marketing and customer success functions, particularly in sectors where long-term client relationships and service reliability are critical differentiators. By combining these functions, Aeroprime aims to create a more cohesive approach to customer engagement, from brand positioning through to service execution.
Commenting on her new role, Khera expressed enthusiasm about joining the organisation at a pivotal moment for the aviation and cargo industry. She highlighted the importance of building strong brand communication and customer experience frameworks to support sustainable growth, adding that she aims to contribute to a more connected and visible cargo business for the group.
As the cargo segment continues to gain strategic importance within aviation, Aeroprime’s latest leadership move signals its intent to strengthen its market presence and deliver more value-driven, customer-centric solutions.
