Cargo could be as powerful as our passenger services’: AirAsia chief

0
493

Air cargo has been a “diamond in the rough” for AirAsia during the Covid-19 pandemic and is likely to retain high importance to the business in the longer term, according to group chief executive Tony Fernandes.

“What was a ‘nice to have’ has become something that could be as powerful as our passenger services,” Fernandes said during a CAPA Live event on 14 July. “Covid has driven e-commerce to another level, and hence air cargo has become much more valuable.”

Amid that change, AirAsia is expecting to receive its first dedicated freighter in the third quarter of this year and is currently removing the seats from two of its Airbus A320s before deploying them as temporary freight-only aircraft.

Air cargo is “no more a stepchild” in AirAsia’s business, Fernandes said. “I never thought we’d have freighters, I never thought we’d be taking seats off the planes to do cargo.” 

The move towards cargo has been made easier by AirAsia already having air freight expansion plans in place as the pandemic hit, he explains.

“Prior to Covid, I began to see the e-commerce revolution and I started building a separate company called Teleport,” Fernandes said of AirAsia’s logistics arm. His aim is to do to cargo operations “what we did to passengers… and eliminate the middlemen”. As part of that process, AirAsia began to deal more with freight forwarders, than direct customers. At the same time, Fernandes said AirAsia “consolidated all our space across all the airlines”.

We built a blockchain to deal with that, so there was one airline, as opposed to five different airlines,” he said in reference to the freight capacity across AirAsia Group’s carriers. “Five of our six other airlines have joined us now in selling space together,” he added.

READ ALSO  Qatar Airways Cargo and Envirotainer Unite to Enhance Customer Experience and Promote Sustainability in Pharmaceutical Transportation with Releye®

Amid that growth, Fernandes is also cautious about the longevity of current market dynamics.

“There is a false market out there, so we shouldn’t all get carried away, because [the return of] belly space is going to change the economics again,” he stated. Regardless, airfreight is now front and center of the carrier’s planning. “When a budget plan is put in front of me, it’s now ‘where are the cargo routes, where are the cargo-only routes?’,” Fernandes said. “Models have to be redone, [but] it’s easier at AirAsia because we are a very nimble even though we are big. I’ve always been a change agent so the staff is used to that.”

And his ambitions stretch to the “whole logistics chain”, he said: “I also want to be in the warehouse game. We are going to cover everything.”

AirAsia Group has focused on diversifying away from its core passenger-airline business during the pandemic, and in September last year launched AirAsia Digital, of which Teleport is one of three key focus areas. 

The others are an e-commerce-focused “AirAsia Super App” and a Fintech company that provides payment, remittance, and lending solutions.

xyz xyz
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.