Cathay Pacific Cargo introduces a suite of Priority options for time-sensitive shipments

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Cathay Pacific Cargo is introducing a suite of Priority options, offering dedicated booking tiers tailored to cargo shipments.

Priority provides greater choice and better-defined service options to customers: speed, capacity, and assurance for every shipment.

The Priority solution offers three service tiers – First (PR1), Essential Plus (PR2), and Essential (PR3).

For general cargo shipments, customers can choose the tier best suited to their needs.

In addition, the First (PR1) and Essential Plus (PR2) service tiers have been extended and are now applicable to all types of shipments requiring special handling, including but not limited to Pharma LIFT, Fresh LIFT, and DG LIFT.

First (PR1)

First (PR1) is the premium tier that offers the highest commitment to priority for customers’ time-critical shipments.

This includes access to capacity even on very high-demand flights, with guaranteed uplift once the booking is confirmed.

And in the event of an unforeseen disruption, such as from bad weather, the shipment will be protected on to the next flight to make up valuable time.

To shorten the journey time further, late shipment acceptance and early shipment retrieval are available when applicable, while customers can access Cathay Pacific Cargo’s 24/7 Operations Control Centre for inquiries and support through a Live Chat function.

Essential Plus (PR2) and Essential (PR3)

Essential (PR3) is the standard service, providing a reliable and economical solution to bring all kinds of shipments to where they are needed through the Cathay Pacific network and via its professional handling services.

Essential Plus (PR2) is an upgraded service, providing more access to capacity on popular flights and with a higher handling priority than Essential.

Cathay Pacific General Manager Cargo Commercial, George Edmunds said“We know that every shipment matters to our customers, so we are introducing Priority as an extension to the booking process, making it a central consideration for every booking.

“Our Priority tiers are reflected directly in our new Click & Ship booking platform, Cathay Pacific Cargo or EzyCargo websites, in order to put speed and access to capacity at our customers’ fingertips.

“We want to make the value proposition of Priority more distinctive to our customers and we are using KPIs to ensure that we are transparent and deliver to their expectations. “As part of our commitment to adopting new technology to deliver better service to our customers, we are pleased to add Live Chat as a new component to First.“It’s another important step forward as we work towards our vision of becoming the world’s most customer-centric air cargo services provider.”

Priority tiers at a glance

FeaturesFirst (PR1)Essential Plus (PR2)Essential (PR3) 
Overall speedHighestHigherStandard 
Access to capacityHighestHigherStandard 
Booking auto-confirmation^ 
eTracking 
Applicable to special cargo 
Money-back guarantee* 
24/7 Live Chat support 
Late shipment acceptance 
Early shipment retrieval 
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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.