Chapman Freeborn has appointed Latha Narayan as President, Asia Pacific (APAC), signaling a strategic push to expand the company’s footprint across the region. In her new role, Narayan will oversee the company’s commercial and operational development across cargo, passenger, and business aviation services, with a focus on scaling operations, enhancing performance, and fostering regional alignment.
Narayan brings over 20 years of international aviation experience, spanning commercial strategy, revenue management, and transformation programs. She has held senior leadership positions at British Airways and Etihad Airways, where she was instrumental in driving commercial performance and managing complex multi-market operations. Most recently, she served as an independent aviation and cargo consultant, advising leading airlines and logistics operators on strategic development, network optimisation, and digital transformation initiatives. Known for her strong commercial acumen, Narayan is recognised for delivering measurable business outcomes in highly competitive international markets.
“Strengthening our leadership in the Asia Pacific region is a critical priority as we scale our global operations,” said Saska Gerasimova. “Latha brings a unique combination of strategic insight, commercial expertise, and proven experience leading transformation programs. Her appointment positions us to accelerate growth and deliver exceptional service across cargo, passenger, and business aviation in APAC.”
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Commenting on her appointment, Narayan said: “I am honoured to take on this role at Chapman Freeborn, a company recognised for its integrity, leadership, and operational excellence. The aviation industry is evolving at an extraordinary pace, and my focus will be on accelerating growth, fostering collaboration, and delivering best-in-class solutions across cargo, passenger, and business aviation. I look forward to leading with purpose and impact, working alongside an exceptionally talented team, and helping redefine what is possible in the region.”
Her appointment underscores Chapman Freeborn’s ongoing investment in the Asia Pacific as a key strategic market and highlights the company’s commitment to strengthening leadership capabilities across its global network. With Narayan at the helm, the company aims to consolidate its market position, drive innovation, and expand its service offerings in one of the world’s fastest-growing aviation regions.
