DANX Carousel white paper sets out roadmap for digital transformation


DANX Carousel Group’s thought leadership white paper, ‘Logistics 5.0: Strategy Beyond Data – Turning Uncertainty into Opportunity,’ concludes that adaptability, resilience, and carbon footprint reduction are the key areas for technology investment to focus on as the supply chain industry enters the next chapter of digital transformation.

The report, which surveyed supply chain leaders, acknowledges the leap forward brought about by digital transformation from Logistics 4.0, but forewarns how Logistics 5.0 will demand a broader approach to how technology is used.

“When deciding on new technology to support your business it is important, from a technology perspective, not to be overly excited by the new shiny toys out there,” said Thomas Wad Jelle, Chief Technology and Information Officer, Danx Carousel.

“Instead, focus on the business risks and customer requirements to understand what needs to be solved and how technology can be part of that solution. “There is no silver bullet for bringing your data perfectly together across companies and supply chain.”

In a note of caution, the white paper highlighted concern among those surveyed over the worrying lack of talent needed to make successful digital transformation and development possible.

The report revealed that 21 percent of organizations attributed their experienced disruption to a loss or lack of talent, while 15 percent are struggling to find the right people to lead their organization into this new era of optimization.

“Technology is the enabler, not the solution,” said Ulrik Find, Chief Operations Officer, DANX Carousel Group, adding that tapping into the talent pool and attracting the right people to a career in the supply chain industry is essential.

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Find illustrated his point by pointing to the example of organizations that had the right tech during the pandemic, but lacked the “nimble, ‘fleet of foot’ mentality” embodied by many start-ups who thrived.

When setting out his three-point roadmap to transformation, Find also emphasized the need for a “mindset shift” among industry leaders, calling for them to reinvent how they attract talent, who they do business with and why, how they build their strategy, and where they allocate their capital.

“The dawn of Logistics 5.0 has very much arrived – it marks a new phase in the supply chain, one that is heading toward an increasingly digital world, but this time with the incorporation of sustainability and learned lessons from the past,” concluded Find.

The white paper was published in conjunction with a leading business intelligence company and was released at Group launch events in London, UK, and Stockholm, Sweden, earlier in October.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.