Global GSA Group has unveiled a striking new brand identity as it celebrates its 30th anniversary, signalling a transformative shift from a traditional general sales agent to a global leader in specialised cargo solutions. The rebrand marks a significant milestone in the company’s history, capturing three decades of industry expertise while projecting a future shaped by digital intelligence, agility, and strategic partnerships.
Central to the refreshed identity is a contemporary “3G” symbol—an interconnected design that embodies the company’s evolution into a “GSA+”, a model that blends human expertise with advanced data capabilities and flexible sector-specific solutions. The new visual direction underscores Global GSA Group’s ambition to deliver deeper, more integrated value across the air cargo ecosystem.
A New Chapter Under New Leadership
The rebrand comes as the organisation enters an important new phase under its recently appointed management team, led by CEO Aytekin Saray. The leadership transition is geared toward strengthening strategic focus, expanding digital tools, and enhancing specialised verticals—areas in which the company has steadily built global credibility.
“Turning 30 is more than a celebration; it marks our evolution,” said Saray. “Our new brand reflects who we are today: agile, data-driven, and people-powered. It captures our ambition to lead in specialised cargo solutions while remaining anchored in trust, action, and performance.”
Three Decades of Growth From Amsterdam to the World
Founded in Amsterdam in 1995 by Ismail Durmaz, Global GSA Group began as an independent GSA pioneer, leveraging a commercial mindset and deep local market knowledge to build partnerships with airlines and freight forwarders. Over the years, the company expanded its footprint and diversified its offerings—earning a strong reputation for reliable, high-quality performance across key cargo verticals.
Today, Global GSA Group operates across critical specialised sectors including pharmaceuticals, perishables, valuables, and express logistics, each requiring specialised processes, compliance, and technical proficiency. Durmaz emphasised that the new brand identity is both a reflection of the company’s legacy and a statement of intent for the future.
“Entering this new chapter is about sharpening our strategic focus,” said Durmaz. “For three decades, our partners have trusted us because we deliver consistently, transparently, and across every cargo vertical. Our new identity highlights the depth of our specialised capabilities and reinforces our commitment to advancing the industry through stronger partnerships, disciplined execution, and long-term vision.”
A Brand Built on Trust, Performance, and Expertise
The redesigned logo and refreshed identity system represent more than aesthetic change; they symbolise Global GSA Group’s role in shaping next-generation cargo solutions. The “3G” icon showcases connection, movement, and adaptability—values that resonate across its global operations.
By investing in digital tools, deepening operational synergies, and expanding specialised partner ecosystems, the company aims to respond faster to customer needs, enhance forecasting precision, and support airlines with end-to-end cargo expertise.
The new brand language, centred around the message “Cargo Expertise in Action”, highlights results-driven performance, operational excellence, and the trusted relationships that have defined the Group’s growth.
Celebrating a Milestone With Its Global Team
To commemorate three decades of success, Global GSA Group hosted a special 30th anniversary celebration with employees and customers from around the world at its Amsterdam headquarters on 20 November 2025. The event honoured the people, partnerships, and collaborative spirit that have propelled the Group from a local GSA startup to a global cargo solutions provider.
A Future-Ready Partner for the Next Era of Air Cargo
As the air cargo industry continues to evolve with shifting trade flows, digitalisation, and escalating demands in specialised verticals, Global GSA Group’s rebrand positions the organisation to lead with clarity, confidence, and capability.
With its modernised identity, strengthened leadership, and unwavering focus on expertise, the Group reaffirms its role as a trusted partner for airlines and logistics companies worldwide—one ready to deliver the next generation of cargo solutions with the same commitment that has defined its first 30 years.
