Magma Aviation is strengthening its commercial presence in Greater China through the appointment of sister company Chapman Freeborn Greater China as its General Sales and Service Agent (GSSA) in the region.
Magma Aviation has appointed Chapman Freeborn Greater China to represent its cargo business across Greater China, expanding a relationship that already covers commercial and operational support in the market.
The appointment builds on Chapman Freeborn Greater China’s existing involvement with Magma Aviation’s operations in the region. The Chapman Freeborn team has worked closely with Magma’s fleet and its wider global network to support air cargo solutions for customers across Asia-Pacific.
Chapman Freeborn has maintained a presence in Greater China since 2004 and operates multiple offices in the region. Its local business covers a range of aviation and logistics services, including air cargo charter, international freight forwarding, aircraft leasing, live-animal transportation and specialist delivery solutions.
The expanded commercial arrangement is intended to combine Magma Aviation’s expertise in scheduled and ad hoc cargo solutions with Chapman Freeborn Greater China’s local market knowledge and customer relationships.
For Magma, Greater China represents an important component of its broader international commercial strategy. The company has been expanding its market presence and developing a wider sales network as it seeks to strengthen access to cargo customers and partners across key global trade lanes. In 2025, Magma highlighted the development of a global General Sales Agent network as one of the areas supporting its longer-term commercial growth.
Peter Kerins, Chief Executive Officer of Magma Aviation, said the appointment would strengthen the company’s presence in the region and support a more localised approach to customer engagement.
“Greater China remains a strategically important market for Magma Aviation,” Kerins said. “Appointing CF Greater China as our GSSA further strengthens our presence in the region and reflects our commitment to building closer relationships with our customers through a more localised market approach.”
Allen Liu, President of Chapman Freeborn Greater China, said the expanded cooperation would combine the group’s global cargo capabilities with regional expertise.
Strengthening the China-Europe network
The Greater China appointment complements Magma Aviation’s existing commercial structure in Europe. Chapman Freeborn Cargo Capacity Management (CCM) in Frankfurt has been supporting Magma’s cargo management activities as its General Sales Agent in the European market.
The arrangement therefore gives Magma a more closely connected commercial presence across two important regions of its network, while allowing the company to draw on Chapman Freeborn’s local teams and established customer relationships.
The relationship is also consistent with the wider structure of the Chapman Freeborn Group. Magma Aviation is part of the group, which operates across a global network and provides cargo chartering and related aviation services. Chapman Freeborn’s current corporate information lists Magma Aviation among its group companies.
Magma operates as an air cargo solutions specialist, with capabilities spanning scheduled freighter capacity, ad hoc charter solutions and specialist cargo requirements. Its website highlights experience in handling cargoes ranging from dangerous goods and pharmaceuticals to perishables and live animals, supported by access to dedicated freighter capacity.
For customers in Greater China, the GSSA arrangement is expected to provide a more direct local interface with Magma Aviation while giving the carrier greater commercial reach in one of the world’s most important air cargo markets.
The appointment also comes as air cargo operators increasingly place greater emphasis on local market expertise, flexible capacity solutions and closer relationships with freight forwarders and other logistics customers. For Magma Aviation, strengthening its Greater China sales presence forms part of a wider effort to combine global cargo capabilities with more responsive regional commercial support.
