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SHEIN and Lufthansa Cargo sign MoU to explore initiatives to promote more sustainable air transportation

Devender Grover by Devender Grover
August 22, 2025
in Airlines
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SHEIN and Lufthansa Cargo sign MoU to explore initiatives to promote more sustainable air transportation
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  • The MoU includes a program to scale up the use of sustainable aviation fuel on Lufthansa Cargo flights for SHEIN deliveries
  • The MoU calls for concrete actions to be concluded within the next six months

The global online fashion and lifestyle retailer, SHEIN, and the leading air cargo airline, Lufthansa Cargo, have signed a Memorandum of Understanding (MoU) to explore a range of initiatives to drive the adoption of sustainable solutions for air freight. In the MoU signed on August 19, 2025, the two companies confirmed their intention to finalise the adoption of sustainable aviation fuel (SAF) offsetting solutions for SHEIN deliveries within the next six months, as well as a range of other initiatives to promote the transition to renewable and lower-carbon energy sources for air transport operations.

The initiative is aligned with SHEIN’s commitment to addressing its carbon footprint from transportation. As part of this initiative, Lufthansa Cargo will provide high-quality “Proof of Sustainability” certificates for the used SAF quantities. These certificates are based on externally verified standards and document emission reductions, compared to conventional jet fuel, in a traceable manner.

SAF use and fleet efficiency measures and process quality form the basis of this collaboration

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“Lufthansa Cargo has extensive experience in driving the adoption of SAF and will provide SHEIN with opportunities to adopt lower-carbon air cargo options,” said Ethan Shen, SHEIN’s General Manager of Global Fulfillment. “Through this partnership, we aim to pilot and gradually expand the use of SAF where feasible, while continuing to explore additional ways to reduce the carbon footprint across our delivery network. While the use of SAF is one step towards reducing our transportation and distribution emissions, we recognize it as part of a broader decarbonization strategy that should also include optimizing logistics, fleet efficiency, and exploring other low-carbon solutions.”

“Signing this memorandum with SHEIN represents Lufthansa Cargo´s commitment to implementing high-performance logistics solutions responsibly and with operational excellence. It demonstrates the importance of concrete measures and reliable implementation in the international air freight business. Together with all stakeholders within the supply chain, we are driving the development of more sustainable global supply chains in line with our purpose: Enabling Global Business,” said Ashwin Bhat, CEO of Lufthansa Cargo.

Additionally, the two signatories are exploring further areas of cooperation, such as knowledge exchanges and approaches to strengthen traceability and reporting of operational and environmental data. The MoU marks the beginning of a long-term collaboration between the two companies.

Tags: air transportationLufthansa CargoMOUSAFShein
Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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