Global logistics leader GEODIS has strengthened its data-driven air freight strategy by adopting advanced air cargo intelligence solutions from Rotate, a move designed to enhance market visibility, improve strategic planning, and enable faster decision-making across its worldwide air cargo network.
As the air freight industry navigates an increasingly complex environment shaped by geopolitical uncertainty, evolving supply chains, capacity fluctuations, and the growing movement of high-value commodities such as semiconductors and technology products, access to accurate real-time market intelligence has become a critical competitive advantage. Through this collaboration, GEODIS will integrate Rotate’s Live Capacity and Air Demand solutions into its analytical framework, providing a comprehensive view of global cargo supply and demand dynamics.
Rotate’s Live Capacity platform delivers hourly insights into worldwide air cargo supply by leveraging real-time aircraft positioning data. The solution provides visibility across all airlines, airports, and operated flights, including passenger belly capacity, dedicated freighter services, and charter operations. This flight-level intelligence allows GEODIS to monitor available capacity globally and respond more effectively to rapidly changing market conditions.
The platform also includes historical capacity data dating back to 2018, enabling GEODIS to analyse long-term market developments, identify structural shifts in global trade patterns, and support more informed network and procurement strategies.
Complementing this capability, Rotate’s Air Demand solution provides detailed insights into global cargo demand using trade statistics, traffic flows, and multiple external data sources. Covering more than 5,000 commodities and major international trade lanes, including key e-commerce corridors, the platform offers a detailed understanding of evolving freight movements and emerging market opportunities.
With historical demand information available from 2010 and monthly data updates, GEODIS will be able to track changing shipment trends, anticipate market developments, and align its commercial and operational strategies with evolving customer requirements.
Ryan Keyrouse, Co-founder and Chief Executive Officer of Rotate, said the partnership reflects a shared commitment to transforming complex market information into practical business intelligence.
“By combining Rotate’s data capabilities with GEODIS’ extensive global logistics expertise, we are enabling faster and more informed decision-making in an increasingly dynamic air cargo market,” he said.
Casper Hedemann, Senior Vice President, Global Air Freight at GEODIS, highlighted that the collaboration has already strengthened the company’s market intelligence and operational approach.
“Our partnership with Rotate goes beyond access to data. The close cooperation between our teams enables us to transform insights into action, strengthening our ability to make smarter decisions, optimise our air freight operations, and deliver greater value to customers worldwide,” Hedemann said.
The adoption of advanced analytics reflects a broader transformation within the air cargo industry, where digital intelligence, real-time visibility, and predictive insights are becoming essential tools for navigating market volatility. By leveraging Rotate’s comprehensive capacity and demand intelligence, GEODIS is positioning itself to respond more proactively to changing global trade patterns while enhancing resilience and efficiency across its international air freight network.
