The Philippines’ leading carrier, Cebu Pacific (CEB), has chosen the global leader in ULD (unit load device) management, Jettainer, to manage and maintain its fleet of ULDs beginning October this year. In addition to a growing number of international destinations in Asia, Australia, and the Middle East, CEB also operates the widest domestic network in the Philippines out of its seven strategically placed hubs.
This long-term partnership will provide the airline with a highly efficient steering method and a ULD fleet tailored to its specific needs, ultimately benefiting its cargo business.
With this deal, Jettainer will be purchasing the airline’s existing ULD fleet consisting of around 2,700 assets. As industry experts and innovation leaders, Jettainer’s inhouse IT, accompanied by the evaluation of Big Data and artificial intelligence solutions, will ensure the optimal balancing of the ULDs at the required locations. With its strong focus on process optimization, Jettainer will enable CEB to significantly reduce its ULD fleet requirement.
Since the onset of the COVID-19 pandemic, CEB has been working on accelerating its transformation towards operating more efficiently while managing costs through efforts such as, digitalisation and optimisation of operational processes, combined with leveraging supply chain solutions that deliver best-in-class outcomes

“As we continue working towards being a world-class airline, we are always on the lookout for growth opportunities. Extensive discussions around the possibility of outsourcing our ULD asset management have been conducted, and Jettainer’s total package, incorporating innovation, transparency, and absolute reliability, convinced us to entrust our business to them. We believe this move will allow us to reallocate resources and capital, which can be prioritised to support our path towards recovery,” says Michael Ivan Shau, Chief Operations Officer at Cebu Pacific.
Cebu Pacific currently operates one of the most modern fleets in the world, with an average age of 5 years. The carrier is committed to transition to a fully containerised fleet of Airbus jets, comprising A320neo, A321neo, and A330 family. Additionally, CEB Cargo revolutionized the Philippine air freight market as it introduced its converted ATR 72-500 freighter in 2018, making it the first passenger airline in the country with dedicated cargo aircraft. Its second ATR freighter is expected to enter the fleet by the end of this year.