Forto further strengthens the leadership team with the appointment of Anne-Marie Andric as Chief People Officer


Forto, a leading provider of digitized freight forwarding and supply chain solutions, has announced the appointment of Anne-Marie Andric to the company’s executive leadership team as Chief People Officer. 

As Chief People Officer, Anne-Marie will lead the company’s human resources functions as it continues its international expansion. 

Her responsibilities will include the direction of talent acquisition, leadership and team development, employee experience and engagement, and employee relations.  She will also further drive the company’s diversity, equity, and inclusion (DEI) initiatives. 

According to Forto CEO and Co-Founder Michael Wax, Anne-Marie’s experience and commitment to employee success make her an ideal addition to the team as Forto navigates its next phase of growth. 

“Our team and company cultures are our greatest asset and essential components to our success,” explained Wax.  

“In an environment where the ways in which we work are significantly evolving, we need the right focus and right programs to empower our teams. “Anne-Marie’s experience in guiding early-stage companies during pivotal growth periods and delivering first-class HR programs at international scale for large enterprises gives her the right toolset for this challenge.”

“Working with the passionate and engaged team at Forto offers the opportunity to drive change and make an impact in an industry that affects people around the world,” explained Anne-Marie.  

“I am truly excited by the opportunity to help the company steer the next phase in its journey by focusing on developing a robust people agenda that enables the team to thrive – and in turn, fuel Forto’s rapid growth.”

Anne-Marie Andric brings more than 25 years of HR experience with a wide range of companies and industries to Forto. Most recently, she served as Vice President People and Organization/Internal Communications for the Husqvarna Division at Husqvarna Group where she held overall responsibility for the people agenda and human resources (HR) function for a division supporting 7000 employees in 33 countries.  

In this role, she spearheaded strategic people projects, such as re-structuring the people and operations function and designing foundations for the people and culture journey to enable the division’s business transformation. 

With a background working with both large international enterprises and scaling companies, she has held Chief HR Officer, HR Director, and other leadership roles in companies such as Sanofi, GE Healthcare, BD, Microsoft, Bisnode (today Dun & Bradstreet), and iZettle (today PayPal). 

Anne-Marie has led and built HR teams in start-ups preparing for IPO and large multinational companies driving transformational business agendas. 

She is also one of the co-founders of HR the Real Deal, a non-profit HR organization promoting and sharing learnings from real HR practitioners, and has served as a senior HR Advisor to start-ups/scale-ups.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.