Jettainer digitizes loading equipment fleet for American Airlines Cargo


Unit load device (ULD) outsourcing company Jettainer is equipping containers and pallets of American Airlines Cargo with the COREInsight tracking solution based on Bluetooth technology. At the same time, the airline is extending its cooperation with the Lufthansa Cargo subsidiary for another five years. This was announced by both companies recently (4 June) at the transport logistic / air cargo Europe trade fair in Munich.
American Airlines entire ULD fleet currently comprises more than 18,000 units. Jettainer and American Airlines are in the midst of a Bluetooth Low Energy (BLE) proof of concept test and will equip 2,000 of these ULDs with Core-TT BLE tags. With this test American Airlines will be able to identify the benefits of having BLE tagged ULDs.
“ULD management is becoming increasingly digital and customers expect us to provide know-how and resources that fit their digital strategy. “BLE technology for ULDs helps to significantly increase process efficiency and facilitates the integration of ground handling into a digital logistics chain. “With our partner COREInsight for BLE tracking and our self-developed ULD black box for damage control, we are leading the way in digitization in the ULD business,” said Carsten Hernig, managing director of Jettainer.  “We strongly focus on opportunities created by digitalization in many areas. Jettainer’s BLE equipped ULDs are an important part of this overall strategy and we are glad to have such a strong partner on our side,” added Rick Elieson, president of American Airlines Cargo.
It was only in October that Jettainer welcomed American Airlines as a customer for its ‘Cool Management’ service. The airline now has access to the 24/7 service of Jettainer’s own Cool Center of Excellence in Abu Dhabi, which is specifically responsible for managing temperature-controlled ULDs.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.