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WACO welcomes Rotra Air & Ocean as representatives for Belgium and The Netherlands

Devender Grover by Devender Grover
June 14, 2024
in Logistics, Supply Chain
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WACO welcomes Rotra Air & Ocean as representatives for Belgium and The Netherlands
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L-R: Machiel Roelofsen, Director and Co-Owner of Rotra and Paul Rombeek, Managing Director of Rotra

Richard Charles, CEO of WACO

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Dutch digital forwarder with branches in Belgium and The Netherlands becomes the newest member of theWACO global network of freight forwarders

The WACO System (WACO) has appointed Rotra Air & Ocean as network members for Belgium and The Netherlands–Rotra Air & Ocean N.V. and Rotra Air & Ocean B.V., respectively.


Established in 1909, family-owned Rotra has offices in Rotterdam, Amsterdam, Antwerp, and Brussels and offers worldwide services by air, ocean, rail and barge, as well as AEO-certified customs brokerage.


“We are pleased to welcome Rotra to the WACO network–the company has established itself as a tried and trusted freight forwarder but is also leading the way in digitalising the freight sector,” said Richard Charles, Chief Executive Officer (CEO), WACO.


“Rotra has digitised the entire supply chain through its in-house platform rotraNext, driving cost and time savings for customers and offering process control and quality through transparency.”


“As well as digital innovation, the company has an impressive track record in sustainability–with its commitment to being 100 per cent climate neutral, Rotra is a great example of how freight forwarders can contribute to sustainability.”


As of 2022, Rotra became the first climate-neutral certified freight forwarder in the Netherlands and Belgium by measuring and monitoring its CO2 footprint, implementing a SMART reduction plan, and offsetting residual emissions.


The company has over 100 years of experience in freight forwarding and expertise across several sectors, including dangerous goods, aerospace, aviation, automotive, pharma, healthcare, consumer goods and food.


“We are pleased to join The WACO System and look forward to collaborating with other network members on initiatives that support our values of reliability and sustainability in the global freight industry,” said Machiel Roelofsen, Director and Co-Owner of Rotra.


“We believe that the combination of our innovative platform with our expertise and personal touch can make a significant difference in optimising supply chains,” said Paul Rombeek, Managing Director of the Rotra Group.


This year, WACO continues to strengthen its network worldwide and is leveraging digital initiatives to benefit its members.
Tags: BelgiumEuropean networkGlobal Logisticsindustry newslogistics partnershipsNetherlandsrepresentativesRotra Air & OceanWACO
Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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