American helps boost Brazilian lime exports

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American Airlines Cargo has undertaken multiple shipments of limes from Brazil to meet demand during the peak growing season in time for the Cinco de Mayo holiday – where limes are in high demand.

Multiple shipments of more than 103 tonnes of the green citrus fruit have been moved from Brazil to Canada this past month.

To put it in perspective, that’s two slices of lime per Torontonian or around one million margaritas. And, based on an average diameter of a lime, if you stacked these limes end-to-end, they would reach over 79,000 feet—twice a normal cruising altitude.

In a normal year, the Canadian market sources its lemons and limes from Mexico, but this year a low harvest has resulted in a much reduced crop. Consumers in the food service industry, notably hotels and restaurants, are now turning to Brazilian limes because production is more reliable and not as susceptible to the weather.

American’s nonstop flights between Brazil and the US offer consumers quick and easy access to the tart fruit famous for its use in margaritas and on tacos during the popular Cinco de Mayo celebrations.

Utilizing American‘s widebody, fuel-efficient Boeing 777-200 and 777-300 equipment, the limes were transported from both Sao Paulo (GRU) and Rio de Janeiro (GIG) to New York (JFK). From there, they were placed in refrigerated trucks for the onward journey to two Canadian cities, Toronto and Vancouver.

American’s managing director of sales for Florida, Mexico, the Caribbean and Latin America, Lorena Sandoval said.”The global market for citrus fruits is changing and while limes move across our international network on a year-round basis, these large scale movements to Canada were something special.

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“Our ideally suited aircraft have enabled us to assist Brazilian growers in reaching a new and expanding market.”

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.