Cebu Pacific Air Renews Contract for Innovative SmartKargo Air Cargo Technology

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The Philippines’ leading airline, Cebu Pacific Air (CEB), has announced its contract renewal extending a long-standing partnership with SmartKargo and its innovative air cargo technology platform.

The Philippines’ leading airline, Cebu Pacific Air (CEB), has announced its renewal with SmartKargo, extending the long-standing partnership with the innovative air cargo technology platform. CEB has successfully partnered with SmartKargo since 2013 to empower customers with real-time shipment information and advanced tools that include business intelligence, real-time information, and machine learning.

The innovative solution interfaces seamlessly with Cebu Pacific’s systems as well as third-party providers via API’s–for fast integration and deployment. The enhanced capabilities of SmartKargo include paperless Airway Bills (e-AWBs); ease of booking; simplified pricing and rate-making capabilities; real-time capacity management; user-configurable business Intelligence; reporting; integrated cargo revenue accounting, and cargo airport operations.

Mr Xander Lao, Chief Commercial Officer at Cebu Pacific said: “The SmartKargo Cloud solution has equipped us with the advanced digital tools that allowed us to transform our air cargo business. As a result, we have been able to digitize and support highly efficient air cargo operations and provide an excellent experience for our customers. We are very pleased to continue this partnership, and look forward to sustained growth.”

Mr Olivier Houri, CRO of SmartKargo said: “We are very grateful for the strong relationship that we have enjoyed with CEBU Pacific Air and their outstanding team of air cargo professionals. We look forward to supporting their growth in cargo revenues and providing a state-of-the-art experience for their customers.”

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.