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Cargo Newswire

Challenge Group brings pan-industry representation to TIACA

March 21, 2022
in Associations, Sustainability
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As one of TIACA’s newest members, Challenge Group brings a panoramic industry viewpoint to the association and has adopted the topic of Sustainability as its initial focus point.

Stronger and better together is doubly relevant when it comes to Challenge Group. The unique air cargo conglomeration has not only been working on bringing its individual fractions together under one brand, but it also seeks to offer its combined expertise to the international air cargo community. Challenge Group therefore recently became a member of The International Air Cargo Association (TIACA).

“We joined as a non-voting member in October 2021,” says Yossi Shoukroun, CEO of Challenge Group, “because we are keen to contribute proactively and tangibly to the future of our industry. Challenge Group has more than four decades of air cargo airline experience, we’ve been involved in air cargo handling for almost 25 years, we provide extensive road feeder services, and can offer other aviation expertise, too, so I believe that, as a group, we can bring valuable input to the broad TIACA community: a motivated community that has a clear direction for the future of our industry.

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There is strength in numbers, and it is this strength that will drive change. Together with other supply chain stakeholders, we can make significant progress on the many changes that are necessary for a cleaner, more efficient, and collaborative air cargo industry.”

Glyn Hughes, Director General of TIACA, states “It is with great pleasure that we welcome the Challenge Group to the TIACA membership family. They have a wonderful vision for sustainable growth and transformation, and we are excited about supporting the Group in their journey.”

One TIACA topic particularly in focus within Challenge Group, is Sustainability. Having already participated in the association’s sustainability working group, the company is now working on its sustainability strategy, using the substantial guidelines that have been issued by TIACA in the past year. In 2019, TIACA launched the industry’s first Sustainability Awards, which have since become an annual event.

The association regularly surveys and updates its members on the progress being made in the three pillars of its sustainability agenda: People, Planet, Prosperity. These are aligned with the UN’s 17 Sustainable Development Goals. TIACA’s ultimate goal is that the air cargo industry must reflect the global society it serves.

It must create equal opportunities for all, embrace technology and innovation, and implement environmentally responsible solutions designed to protect the planet today and in the future. The association provides guidelines, white papers, and consulting support to its members to ensure that this vision is met.

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Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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