Etihad cargo, cargowise partnership to provide directly integrated booking options

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WiseTech Global completes new cluster of technology partners to provide integrated booking solution with Etihad Cargo

Abu Dhabi, United Arab Emirates: Etihad Cargo, the cargo and logistics arm of the Etihad Aviation Group has advanced its international digital booking reach through a new partnership with WiseTech Global Limited, a leading cloud-based software solutions provider for the global logistics industry.

By leveraging WiseTech’s logistics execution platform, CargoWise, Etihad Cargo will seamlessly integrate with the world’s leading logistics providers who rely on CargoWise to carry out end-to-end logistics activities.

“Now, more than ever, it is essential for the air cargo industry to accelerate its embrace of digital technologies. Etihad Cargo is carefully selecting partners to enhance customer experiences and streamline booking processes to provide additional convenience,” Martin Drew, Senior Vice President Sales, and Cargo, Etihad Aviation Group, said.

“Etihad Cargo’s previous API investments have resulted in the successful and seamless roll-out of integrated products with several digital booking platforms. The CargoWise partnership is anticipated to provide significant results through its extensive global customer base.” Etihad Cargo’s flight schedule, rates, capacity, and eBooking functions are now available to freight forwarders using CargoWise as their core technology backbone, providing seamless access equivalent to a full API integration via the platform.

Scott McCorquodale, Chief Automation Officer, Air Cargo at WiseTech, said: “We’re delighted to be partnering with Etihad Cargo to deliver these eBooking capabilities. This feature-rich integration will enable our CargoWise customers to seamlessly receive quotes, check capacity, and immediately book their air cargo shipment. Most importantly, this can all be done from entirely within the CargoWise platform, providing efficiency and productivity benefits for the forwarder through data integration and improved visibility across their business. It truly is a win-win.”

The platform is a strategic channel to avail Etihad Cargo eBookings following the successful launch of Etihad Cargo’s own digital portal at www.etihadcargo.com in October 2018, which today accounts for 50 percent of its total bookings.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.