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Global Critical Logistics Grows presence in Asia-Pacific after acquiring two New Zealand Forwarders

Devender Grover by Devender Grover
November 14, 2023
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Global Critical Logistics Grows presence in Asia-Pacific after acquiring two New Zealand Forwarders
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The acquisition of Time Frame Logistics and Xtreme Forwarding forms part of ambitious expansion plans in Asia-Pacific for the leading logistics group

Global Critical Logistics (GCL) has acquired two New Zealand forwarders, Auckland-based Time Frame Logistics and Wellington-based Xtreme Forwarding, as part of ongoing expansion plans in Asia Pacific.

Time Frame, which specializes in live event logistics, will have its assets and business fully integrated into GCL’s Rock-it Global and will be newly branded as Rock-it Global New Zealand.

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Film and television transportation specialists Xtreme Forwarding will continue operating under its current brand alongside Dynamic International, another GCL company serving film and TV customers.

“Acquiring these two New Zealand companies with capabilities across our core end markets strengthens our geographic footprint in a key cornerstone of the Asia-Pacific region, while also giving us direct access to local customers seeking to grow beyond their home markets,” said Daniel Rosenthal, President and Chief Executive Officer, GCL.

“We are constantly evaluating strategic opportunities to grow the business, enhance our value proposition to customers, and expand our service offerings across the world.”

Founded in 2001, Time Frame includes an experienced team of freight forwarding experts specializing in music touring production gear, camera kits, live broadcasting equipment, theatre shows, stadium events, and special projects with complex needs.

“We have worked closely with Rock-it Global as a partner and supplier for decades, and joining the family to support Rock-it Global’s efforts in New Zealand is an exciting step for our team,” said Founder and General Manager Mark Selwood, who will continue to lead Rock-it Global New Zealand.

“This partnership will further allow us to leverage a global network and shared resources for our existing customers, while continuing to deliver critical solutions in New Zealand and the Asia-Pacific region.”

Xtreme Forwarding has over 42 years of specialized knowledge and experience in the film and entertainment industry and offers integrated freight services to a global clientele of premier and independent productions.

“We are pleased to be joining the GCL family and look forward to working more closely together with the team in the coming years,” said Steve Rowland, Founder and Managing Director, Xtreme Forwarding.

“Importantly, this move will allow our teams to leverage a global network of specialists to serve our clients more efficiently and on a broader geographical scale.”

Rock-it Global is a provider of high-touch, mission-critical air, ocean, and surface freight forwarding and logistics services for live entertainment, music touring, sports, motorsports, broadcasting, corporate events, and tradeshow end markets.

GCL’s Dynamic International, established in 1988, is a time-critical freight forwarding and logistics company primarily serving the film, television, and broadcasting industries.

Tags: Asia PacificGlobal Critical Logistics (GCL)
Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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