Lufthansa Cargo reorganizes Sales Regions and enhances Digital Sales function

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  • Streamlining from seven to five Sales Regions worldwide
  • Digital Sales defined as a key customer-facing function
  • New appointments to management positions

Lufthansa Cargo’s Product and Sales department will see both personnel and structural changes effective November 1, 2022. These adjustments serve strategic purposes: From now on, seven sales regions are mapped into five, which will enhance the focus on the customer, simplify the structure to increase speed to market and support the new phase of growth of Lufthansa Cargo. The changes foresee both new appointments of personnel and adjusted responsibilities:

The sales regions of North and South America will be merged into one region, Americas. Stephanie Abeler, formerly Head of “Sales & Handling Midwest USA”, takes over the responsibilities of the newly created region. The previous jobholders Bernhard Kindelbacher and Carsten Hernig are devoting themselves to new tasks. Stephanie Abeler continues to be based in Chicago.

The Eastern & Northern Europe and Western Europe regions, which were previously managed separately, are now managed as a single European region in the future. New at Lufthansa Cargo, Oliver von Goetz is responsible for this region as Head of “Region Europe LCAG”, replacing the previous jobholders Annette Kreuziger and Thomas Egenolf. Prior to joining Lufthansa Cargo, Oliver von Goetz was Head of “Corporate Airline Strategy and Business Development Lufthansa Airlines” within the Lufthansa Group. He is based in Frankfurt.

The previous region of Middle East & Africa will be expanded to include the markets of South Asia & the CIS region. As of now, this region is headed by Dr. André Schulz as Head of “Region Middle East, Africa, South Asia & CIS”. He is based in Frankfurt. Dr. André Schulz, who was previously General Manager Southern and East Africa in Johannesburg at Deutsche Lufthansa AG, succeeds Frank Beilner, who will be taking on new responsibilities.

Achim Martinka, who has headed Lufthansa Cargo’s German sales as Vice President Germany since summer 2019, has expanded his area of responsibility to include the markets Austria and Switzerland, thus leading the newly created DACH sales region.

The structure of the Asia Pacific region under the responsibility of J. Florian Pfaff from Singapore remains unchanged, except for the future management of the South Asia market region by Dr. André Schulz.

Digital Sales, which was previously a head office function, is now enhanced and defined as a customer-facing function. Digital Sales is led by Marcel Kling.

All managers of the Sales Regions as well Digital Sales will report to Ashwin Bhat, the Chief Commercial Officer of Lufthansa Cargo.

“The mergers of regions as well as the new appointments are vital adjustments for us to combine our strengths, exploit synergies and thus respond even better to market trends. Internally, we are simplifying our process structures, and externally we continue to be a strong partner for our customers. I am happy that we could attract and nominate new managers from within the Lufthansa Group.

With their experience and diverse knowledge, I am confident we will continue to enrich Lufthansa Cargo’s leadership in the air cargo market in the years ahead. I would like take the opportunity to thank Annette Kreuziger, Bernhard Kindelbacher, Frank Beilner, Thomas Egenolf and Carsten Hernig for their leadership and contribution to the success of Lufthansa Cargo in the last years”, emphasizes Ashwin Bhat, Chief Commercial Officer of Lufthansa Cargo.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.