Saudia Cargo Enhances the Presence of Saudi Women in Global Sports


Saudia Cargo sponsors Mashael Al-Obaidan’s participation in the World Cup for Cross Country Rally “Baja” in Italy and Spain

Saudi Airlines Cargo has extended its sponsorship of Saudi rally driver Mashael Al-Obaidan, the first Saudi and Gulf woman to obtain a rally license and race in Dakar.

Mashael Al-Obaidan has participated in the third round of the World Cup for Cross-Country Rally “Baja”, which has taken place in Italy from 8th to 10th of July, finishing in the top 20.

Saudia Cargo’s sponsorship is aligned with the Kingdom’s vision to support talented women who inspire their communities.

It comes as a continuation of the previous stage during the last Dakar Rally in the Kingdom, where Saudia Cargo’s strategic partnership with rally champion Mashael Al-Obaidan highlighted the presence of Saudi women in international forums and global sports competitions.

Mashael Al-Obaidan established her rally driver credentials as the first Saudi and Gulf woman to participate in a world rally in Europe, through her participation in the 2021 Baja Aragoan Rally Spain, which is the fifth round of the Baja Cross Country Championship organized by the FIA.

This is in addition to achieving second place in the T3 category in the Ha’il International Rally, the last round of the Cross-Country World Championship, and her participation in the Dakar Rally 2022, which was hosted by the Kingdom for the third year in a row.

Saudia Cargo´s involvement in Baja sponsorships ties in very well with the brand and demonstrates shared values around performance, reliability, and agility which are paramount values of the sport.

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On the pilot and mechanical side, every single component racing drivers and the cars must demonstrate agility in overcoming challenges and outmaneuvering difficult weather conditions and rough terrains.

Mashael Al-Obaidan is the embodiment of grit and resilience. Navigating diverse terrains, overcoming unexpected obstacles, and completing the race. Which greatly resembles the environment of the air freight industry as well.

An endurance race to make it to the finish line! For instance, when her brakes failed during the race, she persevered and carried on.

Moreover, racing teams supporting each other on the ground is a shared value, going the extra mile and experiencing moments of triumph together has also led to the creation of a prize highlighting these human values.

Universally recognized as the most challenging motorsport event in the world, Italy and Spain Bajas are a tremendous showcase for rally performance. Successfully involved for many years through technical partnerships featuring many categories, aviation is certainly among them.

On-time delivery of vehicle components and driver supplies in difficult terrains and changing weather conditions requires seamless logistics during an endurance rally, from starting grid to finishing line.

“Saudia Cargo recognizes and understands those supply chain challenges as part of its core competence in handling time-sensitive pharmaceuticals, perishable goods, and e-commerce for its customer network across the globe,” the company stated.

Mashael AlObaidan and Saudia Cargo are working in partnership because they share the same ambition of taking on difficult challenges to achieve success, whether on the ground or in the air.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.