WestJet Cargo and SmartKargo Launch New Air Cargo Platform

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The partnership will provide a comprehensive digital solution that will transform and strengthen WestJet Cargo’s business and user experience for customers, in advance of the upcoming arrival of its dedicated freighters.

WestJet Cargo and SmartKargo have announced the successful launch of their state-of-the-art air cargo management platform. The partnership will provide a comprehensive digital solution that will transform and strengthen WestJet Cargo’s business and user experience for customers, in advance of the upcoming arrival of its dedicated freighters.

 As we enter a pivotal new chapter for WestJet Cargo, SmartKargo’s cutting-edge cloud platform will propel WestJet Cargo forward by providing innovative technology and expertise that will assist us in growing our business to its full potential.” – Kirsten de Bruijn, WestJet EVP, Cargo

SmartKargo is a leading Cloud provider of air cargo solutions that extend markets for global airlines, with innovative technology and superior capabilities that include business intelligence, real-time information and machine learning. The solution interfaces seamlessly with the airline’s other systems, as well as third-party providers via Application Programming Interfaces–for fast integration and deployment. While the arrival of WestJet Cargo freighters will be announced very soon, the launch of SmartKargo marks a new milestone in the cargo development of the Canadian carrier.

“The innovative SmartKargo platform empowers us to develop a very reliable and flexible air cargo business,” Kirsten de Bruijn, WestJet, Executive Vice-President, Cargo. “As we enter a pivotal new chapter for WestJet Cargo, SmartKargo’s cutting-edge cloud platform will propel WestJet Cargo forward by providing a complete solution that includes innovative technology and expertise that will assist us in growing our business to its full potential.”

“We are delighted to work with the team at WestJet Cargo to enable their vision for launching a state-of-the-art air cargo business,” Olivier Houri, CRO for SmartKargo. “We congratulate them on the successful launch and look forward to working together with them to realize their goals for the business.”

The two companies will continue to evolve the digital solution, ensuring ongoing innovation.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.