With WebCargo, China Southern Air Logistics becomes the first Chinese carrier to offer China import e-Bookings

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China Southern Air Logistics unlocks instant Chinese import bookings for freight forwarders worldwide.  Carriers on WebCargo now account for over 50% of air cargo capacity, with connections to over 10,000 forwarding offices on the platform

China Southern Air Logistics, the cargo arm of China Southern Airlines, is partnering with WebCargo, the leading digital booking and payments platform, to offer forwarders real-time rates, capacity, and e-Bookings. Shipments originating in China represent one of the largest segments of global air cargo trade, accounting for 7.3 million metric tons of a global 65.7 million metric tons. Forwarders around the world, including the 3,500 freight forwarders in over 10,000 offices that already use WebCargo, will gain direct access to China Southern’s leading coverage in this key region. 

These forwarders will also benefit from WebCargo’s combination of real-time booking with digital payments, helping forwarders quickly begin booking and reconciling payments with China Southern Air Logistics, as well as other carriers.

“Digital transformation has become key to staying ahead. We are happy to embrace e-solutions to optimize our sales and believe our cooperation with WebCargo will bring considerable added value to our customers. Aiming to become a competitive global integrated logistics provider, China Southern Air Logistics will devote great efforts to enhancing our digital capabilities to provide quality service.” said Mr Chengqing TAO, Executive Vice President of China Southern Air Logistics.

“e-Bookings are already transforming air cargo in many parts of the world, and now also in the key market of China. Allowing freight forwarders direct access to China import bookings is critical for global supply chain reliability and access,” said Zvi Schreiber, CEO of the Freightos Group. “We’re privileged to partner with a leading Chinese carrier, China Southern Air Logistics, to bring new-found efficiency to freight forwarders globally. In just four years, Digital Air Cargo, or DAC, has gone from zero to airlines with more than 50% of worldwide capacity available electronically on WebCargo. We congratulate the air cargo industry on this rapid digital revolution.”

Forwarders not yet using WebCargo can register for a free account at www.webcargo.co/csa to access instant electronic bookings with China Southern and most other major carriers.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.